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2002 Supreme(SC) 2300

SUPREME COURT OF INDIA
Ruma Pal, Arijit Pasayat, JJ.
Reckitt Benckiser (India) - Petitioner
Versus
Shri Alekzander Prabhu - Respondent
CA No. 2897 of 2001
Decided On : 04-09-2002

The burden of proof lies with the party making the allegations, and the rejection of evidence and illogical conclusions can render a decision unacceptable.

Headnote:

Monopolies and Restrictive Trade Practices - Alleged unfair trade practice - Section 10(a)(i) of the Monopolies and Restrictive Trade Practices Act, 1969 - The court discussed the allegations of unfair trade practice, the burden of proof, and the illogical conclusion of the commission regarding the free gift scheme.

Fact of the Case:

The appellant company introduced a scheme offering a free gift of 15 gms tin of dark tan shoe polish to consumers purchasing one 40 gms tin of black shoe polish. A complaint was filed alleging an increase in the price of the 40 gms tin and that the free gift was a devious way of recovering the increased price.

Finding of the Court:

The court found that the commission's decision was unacceptable due to the improper burden of proof, rejection of evidence produced by the appellant, and illogical conclusion regarding the free gift scheme.

Issues: Alleged unfair trade practice, burden of proof, validity of the commission's decision

Ratio Decidendi: The commission should not have proceeded with the matter as if the onus was on the appellant to prove the negative. The rejection of evidence produced by the appellant was improper. The conclusion regarding the free gift scheme was illogical.

Final Decision: The appeal was allowed, and the decision of the commission was set aside.

ORDER :

1. The appellant - company, inter alia, manufactures and sells shoe polish in various colours and quantities. On August 19, 1997 the appellant company formulated a scheme of giving a free gift of 15 gms tin of dark tan shoe polish to every consumer purchasing one 40 gms tin of black shoe polish. This gift offer scheme was launched in all major cities in September, 1997 and in Bangalore on 9.10.1997.

2. Even before the scheme was launched in Bangalore, a complaint was filed by the respondent who is a resident of Bangalore, before the Monopolies and Restrictive Trade Practices Commission (referred to hereinafter as "the Commission") on 22.2.97. The allegations in the complaint were that the prince of 40 gms tin of dark tan was increased by the appellant from Rs. 16.35 to 17.50 around June, 1997 and that the free gift which has been sought to be offered was really a devious way of recovering the price already covered in the price of a 40 gms tin. The complaint had been filed under section 10(a)(i) of the Monopolies and Restrictive Trade Practices, Act 1969. In response to the show cause notice, which was issued, the appellant pointed out that the complaint itself was not maintainable as the complainant was not in fact a consumer. It was also pointed out that the complaint was filed well before the scheme was launched or introduced in Bangalore where the complainant resided. On the merits, it was stated that the price of a shoe-polish tin of 40 gms had been increased much prior to the formulation and implementation of the scheme. The increase in price has been necessitated by several circumstances, which were detailed in the affidavit filed by the appellant company before the Commission. It was also pointed out that the price increase carried out by the appellant was in keeping with the market trend and that the same price was being charged for similar products by other manufacturers. It was asserted that the scheme had been formulated as a goodwill measure and no part of the cost of the free gift had been passed on the consumers, nor was the increase in the price of the 40 gms tin of shoe polish inclusive of any part of the cost of the 15 gms tin of dark tan shoe polish. It was given as a free gift. The appellant also annexed several documents to its reply such as invoices showing prices at which 15 gms shoe polish tin had been sold between the period 13.7.96 to 19.10.97; copies of the bill of entries and invoice-cum-chelas showing that the increase in the price of paraffin wax was contributing to the increase of the price of shoe - polish; documents showing increase of the salaries being paid to the employees of the appellant and a copy of the survey report by a market survey agency to the effect that from before the period that the gift offer scheme was launched the sale of shoe-polish tins of both sizes, namely 40 gms and 15 gms, had registered an increase as compared to the same period for the previous year.

3. The complainant, in his rejoinder before the commission did not seriously dispute that he was not a consumer. However, the commission persisted with the inquiry by converting the complaint into "a public interest suit". The director general (investigation & registration) was also directed to prosecute the case in public interest. The complainant was also directed to furnish all relevant documents to the director general and to assist the director general in the proceedings.

4. It appears that the complainant took no further interest in the proceedings before the commission and indeed has not appeared before this Court despite several attempts to serve him not personally and by publication. The director general also did not file any affidavit of evidence before the commission nor called any witness in support of the allegations contained in the complaint. The commission, however, found against the appellant in a manner and on grounds, which are unacceptable,

(i) the commission proceeded with the matter as if the onus

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