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1978 Supreme(Cal) 388

High Court Of Calcutta
SABYASACHI MUKHERJI
BANWARIDAS PUGALIA - Appellant
Versus
COLGATE PALMOLIVE CO. - Respondent
Trade Mark Appeal 291  Of  1975
Decided On : 06/08/1978

Advocates Appeared:
A.M.PANJA, Gautam Chakraborty

The phonetic similarity between trademarks, coupled with the type of goods and diverse user base, can lead to a finding of deceptive similarity and likelihood of confusion, warranting refusal of registration under Sections 11(a) and 12(1) of the Trade and Merchandise Marks Act, 1958.

Headnote:

TRADEMARK - REGISTRATION - OPPOSITION - GROUNDS - DECEPTIVE SIMILARITY - LIKELIHOOD OF CONFUSION - SECTION 11(A) AND 12(1) OF THE TRADE AND MERCHANDISE MARKS ACT, 1958 - INTERPRETATION AND APPLICATION.

Fact of the Case:

The appellant applied to register the trademark "formis" for cosmetics, which was opposed by the respondent, owner of the trademark "charmis", on the grounds of deceptive similarity and likelihood of confusion under Sections 11(a) and 12(1) of the Trade and Merchandise Marks Act, 1958.

Finding of the Court:

The court held that the two trademarks, "formis" and "charmis", were phonetically similar and likely to cause confusion among consumers, especially considering the type of goods (cosmetics) and the diverse user base, including both literate and illiterate individuals. The court also found that the appellant's use of the mark for only one month prior to the application did not constitute concurrent user or other special circumstances under Section 12(3) of the Act.

Issues: 1. Whether the trademark "formis" was deceptively similar to the respondent's trademark "charmis" and likely to cause confusion under Section 11(a) of the Act. 2. Whether the appellant was entitled to the benefit of Section 12(3) of the Act, which allows for concurrent user or other special circumstances.

Ratio Decidendi: 1. The court applied the test laid down in Re: Pianotist Co.'s Application, (1906) 23 RFC 774, considering the look, sound, goods, customers, and surrounding circumstances to determine the likelihood of confusion. The court found that the two trademarks, "formis" and "charmis", were phonetically similar and likely to cause confusion, especially among the diverse user base of cosmetics. 2. The court held that the appellant's use of the mark for only one month prior to the application did not constitute concurrent user or other special circumstances under Section 12(3) of the Act, as it was not substantial enough in the context of the respondent's long-standing use of their trademark.

Final Decision: The court dismissed the appeal, upholding the decision of the Deputy Registrar to refuse the registration of the trademark "formis" due to its deceptive similarity to the respondent's trademark "charmis" and the likelihood of confusion under Sections 11(a) and 12(1) of the Trade and Merchandise Marks Act, 1958.

SABYASACHI MUKHARJI, J.

( 1 ) THIS is an appeal under the Trade and Merchandise Marks Act, 1958 from a decision by the learned Deputy Registrar. By the said decision the learned Deputy Registrar has refused the application of the appellant for grant of a trade mark. It appears that the appellant filed an application to register in Part A of the register a trade mark consisting of the word "formis" in Class 3 in respect of 'cosmetics'. The application was in due course advertised before acceptance under the proviso to Section 20 (1) of the Act in the appropriate journal. On 7th June, 1973, Colgate Palmolive Company of U. S. A. filed a notice of opposition to the registration. The said application thereafter came up for hearing before the learned Deputy Registrar. It was contended before the learned Deputy Registrar that the mark in respect of which the appellant was seeking registration was not adapted to distinguish within the meaning of Section 9 of the Act on the ground that the trade mark FORMIS was phonetically equivalent to the expression 'for MISS' and as such had a direct reference to the character and quality of the goods. The learned Deputy Registrar has rejected this opposition for registration. I am of the opinion that the learned Deputy Registrar was right in rejecting this contention. Thereafter it was contended on behalf of the opponent that under Section 11 (a) of the Act, the appellant was not entitled to the registration of the mark. Section 11 (a) lays down that a mark, the use of which was likely to deceive or cause confusion shall not be registered as a trade mark. The principle is, as mentioned in the decision in the case of Amritdhara Pharmacy v. Satya Deo, that the Act does not lay down any criteria for determining what is likely to deceive or cause confusion, Therefore, every case must depend on particular facts and the value of the authorities lies not so much in the actual decision as in the test applied for determining what is likely to deceive or cause confusion. It is important to remember that the section does not require actual confusion but the likelihood of confusion to be the test in guiding this matter. In the case of Re: Pianotist Co. 's Application, (1906) 23 RFC 774 Parker, J, observed as follows at:"you must take the two words. You must judge them, both by their look and by their sound. You must consider the goods to which they are to be applied. You must consider the nature and kind of customer who would be likely to buy those goods. In fact, you must consider all the surrounding circumstances; and you must further consider what is likely to happen if each of those trade marks is used in a normal way as a Trade mark for the goods of the respective owners of the marks. "

( 2 ) BEARING the aforesaid principles in mind I have to examine whether the two words are likely to cause confusion as held fay the learned Deputy Registrar, It is to be noted that the words consisted of four common, letters viz. 'rmis. ' While the mark of the appellant was prefaced by the word 'form', the mark of the respondent was prefaced by the word 'cha'. Apart from this, the other words were common. They are in respect of similar types of goods, viz. cosmetics and toilet preparation, if not identical. The Deputy Registrar has proceeded on the basis that now-a-days it is common knowledge that the cosmetics are used irrespective of class and creed. These are used both by literate and illiterate, rich and poor. Learned counsel on behalf of the appellant urged before me that this was without basis and the learned Deputy Registrar has come to that conclusion without evidence. I am unable to sustain this objection. After all the learned Deputy Registrar was competent to rely on what he called the common khowledge. It is true that now-a-days cosmetics are used irrespective of class and creed and both by literate and illiterate and the fact that both the words contain four common letters 'rmis'. In my opinion, there was s


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