( 1 ) PLAINTIFF no. 1 is a media consultant,plaintiff no. 2 is a company duly incorporated under the Companies act, defendant no. l is the Chief Executive Officer of defendant no. 2-Soni Entertainment Television, defendant no. 3 is a company incorporated under the laws of singapore, which is the principal holding company of defendant no. 2, defendant no. 4-UTV Ltd. is a television production house having its regd. office at Mumbai.

( 2 ) IT has been claimed that plaintiff has got very good reputation in his field of activities and has introduced commercial sponsored programme of Doordarshan and has been associated with serials such as buniyad , rajni etc. and the first telefilm janam . He has been the founder member and convener of the Indian broadcasters Association. The plaintiff set up a company in the year 1995 called a to Z Entertainment Pvt. Ltd. , which was later renamed as taal India communications Pvt. Ltd. - plaintiff no. 2.

( 3 ) IT is the case of the plaintiff that in the year 1996, plaintiff conceived the idea of producing a reality television programme containing the process ^ of match making to the point of actual spouse selection in which real e