( 1 ) PLAINTIFF-PLAYBOY Enterprises Inc. is a publisher of widely known magazine PLAYBOY which is pre-eminently sex oriented and male entertainment magazine though it is also interspersed with information on current affairs, issues of international interest, interviews of celebrities, articles on health, games and sports, comedy, cooking recipes etc. The popularity of the magazine is so wide spread that the plaintiff is known mainly through this magazine, though it has vast business empire which has diversified into manufacture, licensing, franchise and sale of a variety of products ranging from cosmetics, toilet preparations, watches, travel and office desk clocks, stationary goods and coordinated desk accessories, candy and confectioneries, costume Jewellery, keyrings, coordinated bath robes and towels, decorative cushions, luggage, small leather goods, shoes, sunglasses and ophthalmic frames, pipes and cigarette lighters, sportswear, beach bags and towels, household linens, kitchen textiles, headwear and coverups, women s underwear and sleepwear,- automotive accessories, seat covers and cushions, air fresheners and aerosol sprays etc. It is the registered proprietor