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1993 Supreme(Del) 660

High Court Of Delhi
DAIMLER BENZ AKTIEGESELLSCHAFT - Appellant
Versus
EAGLE FLASK INDUSTRIES LIMITED - Respondent
Interim Application 5817 of 1993
Decided On : 11/10/1993

Advocates Appeared:
H.P.SINGH, MANMOHAN SINGH, P.N.SEVAK

Headnote:CIVIL PROCEDURE CODE 1908 - Order 39 Rule 1&2 — Application seeking injunction to restrain the de- fendent from manufacturing and selling casseroles under the brand name "Mercedes"-delay can not disentitle injunction nor plea of Honest Concurrent User can be raised in respect of such an internationally reputed brand name- temporary injunction granted.

       Held:

       In my view, the Trade Mark law is not intended to protect a person who deliberately sets out to take Ihe benefit of somebody elses reputation with reference to goods, especially so when the reputation extends world wide. By no stretch of imagination can it be said that use for any length of time of the name Mercedes" should be not objected to.

       In the instant case, "Mercedes" is a name given to a very high priced and extremely well engineered product. In my view, the defendant cannot dilute that by user of the name Mercedes with respect to a product like a thermos or a casserole.

Mahinder Narain, J.

( 1 ) I have heard the counsel for the defendant in extenso. Counsel for the defendant has referred to a large number of cases as to why the injunction should be refused in this case.

( 2 ) THE mark and word in the instant case is "mercedes".

( 3 ) THE words "mercedes Benz" have been associated with a Car ever since I remember. This car had a device upon it; a three pointed star in a circle/ring. Both, the name and the device, have always, in my memory, been inextricably linked. I am unable to ignore this connection.

( 4 ) IT was,however,registeredinlndiain 1951. It is one of the most famous marks of the world.

( 5 ) I think it will be a great perversion of the law relating to Trade Marks and Designs, if a mark of the order of the "mercedes Benz", three pointed star, or the flying lady of Rolls Royce, are humbled by indiscriminate colourable imitation by all or anyone; whether they are persons who make flasks, kitchen utensils including casseroles, like the defendant, or any one else. Such a mark is not up for grabs - not available to any person to apply upon anything or any goods. That name "mercedes" is well known in India, and world wide, with respect to cars, as is its symbol a three pointed star.

( 6 ) IN any case, as long as I remember, "mercedes" has been a status car, which very few of the car owners are able to afford to have today, or at any time. Mercedes happens to be a name of a woman. It does not exist as a name of woman in this country, and no Indian persona has been pointed out by counsel for the defendant during the course of arguments, having that name as an Indian, in India.

( 7 ) I see no reason why any one trader in India should adopt the name "mercedes", which is, as stated above, is associated with one of the finest engineered cars in the world, and use the same name with respect to ordinary goods, in this case kitchenware, particularly casseroles used in kitchen, or on dining table, and on picnics.

( 8 ) IT is pleaded by counsel for the defendant that "mercedes" is a city in South America. Most people in India have not heard of it. When I asked the counsel as to whenhe heard of it, he reflected, and said he was ignorant of it till just prior to filing of the written statement. I was unaware of it till I read the written statement.

( 9 ) ONE reason which is given by the counsel for the defendant for denying the injunction to the plaintiff, is that there is a great deal of delay in approaching this Court for injunction. The cases which are cited are 1992 Delhi 302, in which three years delay with respect to a mark called "doctor" was stated to be sufficient to disentitle a person from getting injunction. "doctor" is a word of ordinary parlance. Very large number of doctors exist in this country, and commonly almost every one knows what a doctor means, what he does. This case cannot have a parallel with respect to word like "mercedes" for the reason explained above.

( 10 ) THE next case relied upon by Counsel is 1980rlr263. This case relates to the word "matador". The word "matador" is English version, (of perhaps) a Spanish word. Matadors are persons who fight bulls. Bull fighting is a sport in Spain. The word "matador" has no Indian implication. It was used upon certain type of combs. Those were imported in India. Most people did not use this type of comb. It was like other combs. It certainly did not have the same kind of repute as is enjoyed by "mercedes Benz" car. I to not think that reputation of Mercedes Benz Car can. be compared with the reputation "matador", which may have existed with respect to something like a hair comb. The principle of delay which disentitled the relief in the Matador case, could not and ought not be applied to a well known mark like "mercedes".

( 11 ) ANOTHER case relied upon by counsel for the defendant is 1963 Supreme Court 449 (Amritdhara Pharmacy v. Satya Deo Gupta ). This was the case of mark "amritdhara" vs. the mark "laxmandhara". This case primar
















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