JUDGMENT :

I.A Nos. 10869/2018 (under Order 39 Rule 1,2 CPC), 16105/2018 (under Order 39 Rule 1,2 CPC), 3084/2019 ( under Order 39 Rule 1,2,2A CPC) & 16106/2018 (under Section 151 CPC)

1. The afore-noted applications seeking ad-interim injunctions are being disposed of by this common order. By way of these applications, the Plaintiff seeks an order for restraining the Defendant from broadcasting, publishing and printing the advertisements that are subject matter of the present suit.

Proceedings in the Suit

2. Along with the suit, the Plaintiff filed an interim application [I.A No. 10869/2018] and sought restraining orders in respect of (a) Print Advertisement and (b) Television Commercial (TVC) [Collectively referred as 1st Impugned Advertisements]. This Court vide it’s order dated 27th August 2018 directed the Defendant not to publish the advertisement and to remove the TVC from the website www.youtube.com. The Court also directed the Defendant not to publish the ‘new advertisement’ which was yet to be aired. Aggrieved by the said order, the Defendant filed an Appeal bearing FAO (