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IN THE HIGH COURT OF DELHI
Manmohan, Manmeet Pritam Singh Arora, JJ.
Principal Commissioner of Income - Appellant
Versus
Rayban Sun Optics India Ltd. - Respondent
ITA 291 of 2022
Decided On : 31-08-2022




The Bright Line Test lacks a statutory basis for determining costs associated with AMP expenditures in international transactions, as reaffirmed by precedent case law.

Headnote:(A) Income Tax Act - Reliance on judicial precedents - Bright Line Test - Tribunal's reliance on prior judgment in Sony Ericsson Mobile Communication vs. CIT challenged by Department - Court clarified that Bright Line Test lacks statutory mandate and should not be used for AMP expense allocation. (Paras 4, 5)

Facts of the case:
Income Tax Appeal disputing the ITAT’s decision concerning the treatment of AMP expenses for Assessment Year 2007-08, specifically contesting the application of the Bright Line Test in relation to costs attributed to foreign enterprises.

Findings of Court:
The Court upheld the ITAT's application of the principles from prior cases confirming that the Bright Line Test is not statutorily mandated, rendering the appeal meritless even though the Department is challenging these decisions at the Supreme Court.

Issues: Whether the ITAT erred in relying on Sony Ericsson's judgment and applying the Bright Line Test incorrectly in international transaction assessments.

Ratio Decidendi: The Court affirmed that previously established principles concerning the Bright Line Test limit its application for determining international transaction values and emphasized that such assertions should not lead to zero attribution unless the facts necessitate it.

Result: Appeal dismissed, order remains subject to the Supreme Court's final decision in ongoing appeals.

Table of Content
1. factual background of the case. (Para 1)
2. arguments against itat's reliance on prior judgment. (Para 2 , 3)
3. court's clarification on the bright line test. (Para 4 , 5)
4. dismissal of appeal based on precedents. (Para 6)
5. order subject to supreme court's final decision. (Para 7)

JUDGMENT

Manmohan, J. (Oral)--Present Income Tax Appeal has been filed challenging the Order dated 22nd January, 2021 passed by the Income Tax Appellate Tribunal (`ITAT') in ITA Nos.1619/Del/2016 and 1727/Del/2016 for the Assessment Year 2007-08.

2. Learned counsel for the appellant states that the ITAT has erred in relying upon the judgment of this Court in Sony Ericsson Mobile Communication vs. CIT, reported in 374 ITR 118 (Del), as the Department has not accepted the decision passed in Sony Ericsson (supra) and has preferred an appeal against the said decision before the Supreme Court.

3. He also states that the ITAT has erred in holding that the Bright Line Test was not mandated in law and hence impermissible without considering the fact that the Bright Line Test was not used as a method to determine the price but only as an economic tool to arrive at the cost of services rendered to the foreign enterprise by the Indian entity and the TPO has the mandate to `determine' such `cost' as a primary step in ALP determination as provided under the Rules.

4. This Court in Sony Ericsson (supra) has categorically held that Bright Line Test has no statutory mandate. The relevant extract of the judgement is reproduced hereinbelow:

    "The `bright line test' has no statutory mandate and a broad-brush approach is not mandated or prescribed. We disagree with the Revenue and do not accept the overbearing and orotund submission that the exercise to separate `routine' and `non-routine' AMP or brand building exercise by applying `bright line test' of non-comparables should be sanctioned and in all cases, costs or compensation paid for AMP expenses would be `NIL', or at best would mean the amount or compensation expressly paid for AMP expenses. It would be conspicuously wrong and incorrect to treat the segregated transactional value as `NIL' when in fact the two AEs had treated the international transactions as a package or a single one and contribution is attributed to the aggregate package. Unhesitatingly, we add that in a specific case this criteria and even zero attribution could be possible, but facts should so reveal and require."

5. Further, this Court in the cases of Bausch & Lomb Eyecare (India) (P.) Ltd. vs. Addl. CIT, [2016]65 taxmann.com 141 (Delhi) following the decision in Sony Ericsson (supra) held that the question of applying the Bright Line Test to determine the existence of an international transaction involving AMP expenditure does not arise.

6. Though the judgments of this Court have been challenged and are pending adjudication before the Supreme Court, yet there is no stay of the said judgments till date. Consequently, in view of the judgments passed by the Supreme Court in Kunhayammed and Others vs. State of Kerala and Another, (2000)6 SCC 359 and Shree Chamundi Mopeds Ltd. Vs. Church of South India Trust Association CSI Cinod Secretariat, Madras, (1992)3 SCC 1, the present appeal is dismissed being covered by the judgments passed by the learned predecessor Division Bench in Sony Ericsson (supra) & Bausch & Lomb Eyecare India P. Ltd. (supra).

7. However, it is clarified that the order passed in the present appeal shall abide by the final decision of the Supreme Court in the SLP filed in the case of Sony Ericsson (supra).

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