Mr. Justice B.S. Yadav, Member—Complainant No. 1 is a Voluntary Consumer Organisation while Complainant No. 2 is an Association registered with the Registrar of Factories, Members of the Association (hereinafter referred to as Members) are the purchasers/- owners of Ford vehicles manufactured by Opposite Party No. 1 Simpson & Co. Ltd (for short the Company). The Company has its Head Office in Anna Salai, Madras and is engaged in the manufacture of the above mentioned vehicles and their spare parts. Opposite Party No. 2 is the Dealer appointed by the Company for the sale of vehicles manufactured by it in the territory of Goa. Opposite Party No. 3 is Central Bank of India ( for short the Bank).

2. According to the allegations contained in the complaint, in 1983 there appeared an advertisement, in the local newspapers published at Panaji, Goa issued by Opposite Party No. 2 on behalf of the Company. The said advertisement appealed to the public to purchase trucks manufactured by the company with easily available finance offered by the Bank with initial investment of Rs. 36,000/- only from the purchaser. The said advertisement also emphasised various characteristics of the said truc