S.P. Kurdukar, J. — This appeal under Section 55 of the Monopolies and Restrictive Trade Practices Act, 1969 (for short 'the Act') is filed by the appellant challenging the legality and correctness of the judgment and order dated January 4,1996 passed by the Monopolies and Restrictive Trade Practices Commission, New Delhi (for short ‘the Commission’). The appellant has suffered an order of 'cease and desist' under Section 36-D of the Act for having indulged in unfair trade practices under Section 36A(3)(a) of the Act.

2. Briefly stated the facts of the case are as under:

The appellant a public limited company (for short 'the company') having its registered office at Ahmedabad, is engaged in manufacture and sale of Nirma washing powder, Nirma detergent cakes and Nirma bath soaps. The Company has been manufacturing these products since early seventies and its products are marketed and sold all over the country. It is the claim of the appellant that having established a good market for sale of its various products and having captured the confidence of the consumers, thought of offering a scheme as an incentive to the consumers for its products. The appellant, therefore, on April 2