2008 (2) GCD 1304 (Guj)
Hon’ble Mr. Justice K.A. Puj
Paras Pharmaceuticals Ltd. [Ahmedabad]
Versus
Ranbaxy Laboratories Ltd. & Ors.
Appeal From Order No. 397 of 20071—Decided on 21/02/2008
Temporary Injunction — Product registered under Trade Marks Act and Copy Right Act — Use of identical and deceptively similar telecast for another product — Disparaging and denigrading — Scope of — Finding as to.
Point in Issue :
Whether in facts appellant entitled for temporary injunction against respondent.
Head Note :
Trade Marks Act, 1999 — Sections 29(4), 29(6), 29(7), 29(8), 29(8)(a), 10(6), 11(2)(b) — Civil Procedure Code, 1908 — Order 39 Rules 2, 3 and 43 Rule 1(1) — Temporary injunction — Product registered under Trade Marks Act and Copy Right Act — Use of identical and deceptively similar telecast for another product — Disparaging and denigrating of — Scope of Finding as to — The appellants product ‘Moov’ is a pain reliever ointment registered under the Act with a particular trade dress, colour scheme get up since 1986-87 — The respondent in order to promote business of his product ‘Volini’ which is also pain reliever ointment has started T.V. commercial with objectionable part with regard colour of the product pack akin to product pack of the appellant product — The basic criteria is the test of average consumer or the objective test is that of reasonable audience — The average consumer or the reasonable audience would normally go by the colour which is shown on T.V. — Court considering the respondent advertisement held that the way in which respondent has introduced it’s product in T.V. commercial telecast is certainly objectionable — The appellant has, therefore, rightly sought injunction which filing civil suit — Court, therefore, allowed the appeal and set aside lower Court order refusing injunction and directed respondent to change the colour of the pack of the product which is non existent product into colour other than colour of appellants product pack.
Held :
The comparison can always be made between two existing things and in all these judgments. comparisons are made only between two existing things. There is no question of comparing the respondent’s product with any non-existent product. Even if the respondent had to choose any non-existent product, the same cannot be in the same colour pack i.e. violet colour pack in which the product of the appellant is put. [Para 36]
There appears to be no honest practice of comparing one’s product with a non-existent product. By adopting a violet colour which is adopted by the appellant to cover up its product and the appellant’s product is by and large known in the general public with that colour, and since the appellant’s product is much popular amongst the general public as a pain reliever, the respondent has tried to take unfair advantage which may amount to an infringement of the Trade Mark within the meaning of Section 29(8)(a) of the Act. By taking shelter of a non-existent product violet coloured pack, if the respondent tries to establish that its product is true pain reliever than the other product it would certainly affect the reputation of the trade mark of the appellant and to this extent, Clause (c) of Section 29(8) of the Act can also be invoked for the purposes of satisfying the Court that the respondent has infringed the trade mark of the appellant. [Para 37]
The basic criteria is test of average consumer or the objective test is that of reasonable audience. The average consumer or the reasonable audience would normally go by the colour which is shown on the TV commercial. In a country like India, lacks of people are illiterate and they are in need of pain reliever at every stage. The figures given by the appellant indicate that the turnover of the appellant’s product MOOV is on a very large scale and the TV has reached to the remote villages and areas of this country. Thus, there may no be an objection against the TV commercial of the respondent’s product but the way in which the said product was introduced TV commercial and telecasted, is certainly objectionable. [Para 37]
The Court, therefore, directs the respondent to change the colour of the pack of the product which is stated to have been a non-existent product, into any colour other than the colour of the appellant’s product pack. Till such colour is changed, the Court hereby restrains the respondent, their servants, Agents, Dealers, Distributors, Stockist, Retailers, Printers and Publishers from printing, publishing, advertising and using the artwork of the appellant’s product.
[Para 38]
Law Laid Down :
The basic criteria of impugnment of rights under Trade Mark Act and Copy Right Act is the test of average consumer or the objective test is that of reasonable evidence.
Case Law Analysis :
Karamchand Applicances Private limited vs. Shri Adhikari Brothers & Ors., 2005 (2) RAJ 570 (Del) [Para 29];; Midas Hygiene, 2005 (3) SCC 1990 [Para 19].—Relied on
Dabur India Limited vs. Wipro Limited, Bangalore, 2006 (32) PTC 677 (Del) [Para 28];; Barclays Bank PLC vs. R.B.S. Advanta, 1996 RPC 307 [Para 30];; British Airways PLC vs. Ryanair Limited, 2001 FSR 541 [Para 33].—Distinguished
K.A. Puj, J.—The appellant-Original Plaintiff has filed this Appeal From Order under Order 43 Rule 1(r) of the Civil Procedure Code challenging the order dated 25.10. 2007 passed in the application Exh.6/7 filed in Regular Civil Suit No. 2201 of 2007 by the learned (Auxi.) Chamber Judge, City Civil Court, Ahmedabad, thereby dismissing the application for temporary injunction.
2. Mr. Y.J. Trivedi, learned Advocate along with Senior Counsel Mr. Mihir Joshi appears on behalf of the appellant and Mr. Pranav G. Desai appears on Caveat alongwith Senior Counsel Mr. Mihir, J. Thakore on behalf of respondent. With the request of the parties, this Appeal is taken up for final hearing.
3. It is the case of the appellant that the appellant is a Company incorporated under the Companies Act, 1956 and engaged in the business of manufacturing and marketing pharmaceutical products and some prominent products of the appellant company are;
1. MOOV a pain reliever ointment
2. Stopache- ache reliever tablets
3. Itchguard - a itch reliever ointment, amongst others.
4. All the products of the appellant-Company are quite popular and widely accepted in the market and all the products are such popular that even the similar get up or trade dress of any other-such kind of product would lead any person to believe close association of the same with the appellant-Company.
5. The dispute in the present appeal is in respect of the product MOOV. The appellant-Company has developed such trade mark with a particular trade dress including colour scheme, get up, arrangement and trade dress for the article, which is registered trade mark of the appellant and also registered copyright under the Trademarks Act and Copyright Act respectively. The appellant is, therefore, having exclusive right as provided under the Trademarks Act and Copyright Act and any person uses any identical or deceptively similar label, mark, trade dress or making substantial or material reproduction, is liable for infringement of the statutory right granted in favour of the appellant.
6. The appellant has developed the said product since the year 1986-87 and since then it has acquired reputation in the market. As far as sale promotion expenses and sales figures of the product MOOV are concerned, the total sales turn over till date of this product is to the tune of Rs. 481,90,12,273/-. The turn over of the financial year 2006-2007 is Rs. 55,97,95,386/-. From the renowned sources of the market research, it is proved that the total market share, of the product MOOV is of 11% in volume and 10% in value in total similar category of products.
7. It is also the case, of the appellant, that the respondents herein are also engaged in the business, of medicinal preparation and have started manufacturing of the pain reliever ointment known as VOLINI. The said product is being used by the respondents since long time. However, as they could not get the desirable market share, and as they realized that the product of the appellant is day by day increasing the market share and very much popular in the market, the respondents decided to capture the market by way of negative advertisement-whereby the product MOOV can be disparaged and denigrated. The respondents have recently started an airing a TV commercial in respect of their product VOLINI, which obviously seeks to disparage and denigrate the product of the appellant MOOV. The copy of the story board of the TV commercial depicting the visual frames with transcripts of the voice recording is produced before the Trial Court and it is also produced along with this Appeal.
8. It is the case of the appellant that the respondent’s advertisement/TV commercial is a cleverly conceived box of pain reliever to denounce the product of the appellant as shown in the third, sixth and seventh frames of the TV commercial. The third frame of the TV commercial shows a lady (MOM) explaining about suffering from the ache, she takes out a box of pain reliever product, is clearly
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