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2012 Supreme(Mad) 3801

High Court of Judicature at Madras
P. JYOTHIMANI & M. DURAISWAMY
Consim Info Pvt. Ltd.,
Versus
Google India Pvt. Ltd., & Others
O.S.A. Nos. 406 & 407 of 2010 & M.P. Nos. 1, 1 & 2 of 2010 & M.P. Nos. 1 & 1 of 2012
Decided On : 10-09-2012

Advocates Appeared:
For the Appellant:A.L. Somayaji, T.V. Ramanujan, Senior Counsels, A. Mohan Advocates.
For the Respondents:P.S. Raman Senior Counsel, R1 & R5, Poovayya, R2, Vineeth Subramani, R3, Sathish Parasaran, R4, V. Niranjan, Prashant Rajagopal, Advocate.

Headnote:A. TRADE MARKS ACT, 1999 - Section 2, 28, 29, 30 and 9, 31, 32 - Injunction against use of Appellant’s Trade mark of "Bharath Matrimony" etc - Refusal of, by High Court - O.S.A. filed - Appellant as well as the respondents 2 to 4 are engaged in the business of rendering the same type of services, namely matrimonial services. The Appellant is the registered proprietor of the trademarks in question. By virtue of Section 28(1) of the Act, the appellant have (i) the exclusive right to the use of the trade marks in question (ii) in relation to the services in respect of which, registration is made. Insofar as the respondents 2 to 4 are concerned, there is a dispute about what constitutes "the use of the trade mark", within the meaning of Section 28(1) of the Act - Contention of Respondent (google) that they are involved in the similar services as that of the appellants. The allegation against them is that of "contributory infringement" or "ancillary infringement" and they are alleged to have facilitated the infringement by the other respondents, by providing the trade marks of the appellant as key words and by allowing them to use those marks in the adtitle and adtext of their advertisement Held, Words ’Tamil’, ’Gujarathi’, ’Muslim’ etc, are descriptive terms, indicating a race, language, ethnic group or a community and no one is entitled to monopolise the use of these words. The word ’matrimony’ is descriptive of the state of marriage of a person. Since both the words are descriptive in nature, the appellant cannot claim monopoly over the individual words namely ’Tamil’, ’Telugu’, ’Gujarathi’, ’matrimony’ etc. However, the appellant registered a combination of these two words i.e. by registering as ’Tamil matrimony’. Malayalam matrimony ’Gujarathi matrimony etc. - If Respondents 2 to 4 uses the individual words constituting the registered trade marks of the appellant in their advertisements in the sponsored links column, then such use would certainly fall within Section 2(2) (c) (ii) and Section 29 (6) (d) of the Act - If the Appellant’s registered trade marks namely Assamesematrimony’ or ’Tamilmatrimony’ etc. is clicked, the respondents 2 to 4 slinks are shown on the right hand side as ’sponsored links’. Excepting the space in between the two words, the other words are identical and deceptively similar which would cause confusion in the mind of public - If one clicks the appellant’s keyword, it goes only to the appellant’s website and not to the respondent’s websites. Therefore, this would clearly establish that the respondents 1 and 5 had discriminated the appellant and also arbitrarily used the trademark words as key words in the ’sponsored links’ causing loss to the appellant business. If the same yard stick is applied even for the respondents 2 to 4, the same cannot be termed as arbitrary or discriminatory, since the appellants are popular in the field of matrimonial services, by adapting such practices as stated above would affect their business considerably.

       B. REGISTRATION OF TRADE MARK - Consideration - Held, on a reading of Section 9(1) (b) and Sections 31 and 32 of the Act, it could be seen that the registration of a trade mark is considered prima facie evidence of its validity and a registered trade mark cannot be held to be invalid in a legal proceeding on the ground that it is not registered under Section 9 of the Act Further Held, In normal course, it is true that the number of visitors that a site has on a daily basis, may include the search engine to include the whole or part of the name or title of the site, in the key word suggestion tool to enable the competitors of the site to choose words as adwords. In this aspect the learned single Judge held that there cannot be a presumption that the inclusion of those mimes in the keyword suggestion tool, happened with the knowledge of the search engine, about the registration of those words as trademarks. The learned Judge also held that the benefit of doubt would go the search engine since choice of the words "Tamil", "Matrimony", etc in the keyword suggestion tool need not necessarily have happened deliberately - the Learned Judge made it clear that dismissal of these applications shall not be construed to mean that the first respondent (google) may henceforth deprive the plaintiff (appellant) of the benefit of their Adwords Trademark policy, as reflected in documents filed by them. As already stated we are of the considered view that the appellant has established their case with regard to prima facie case and balance of convenience. As such, the appellants are entitled for injunction.

       C. CIVIL PROCEDURE CODE, 1908 - Order 41 Rule 27 - Production of Additional Documents - Delay in - Held, 2nd respondent has not stated anything in the affidavit as to the delay, in producing the documents and they have not stated any reason for not producing the documents before the learned single Judge. They have not stated anything in the affidavit filed in support of the petition as to the non availability of the documents at the time when the applications were argued before the learned Single Judge. The reasons given by the second respondent for producing the documents at a belated stage are not acceptable -Petition to receive additional document dismissed.

Judgement Key Points

Certainly. Based on the provided legal document, the key points are as follows:

  1. The appellant, a registered proprietor of trademarks related to matrimonial services, filed a suit for permanent injunction, damages, and account of profits against respondents who are alleged to infringe and pass off their services as those of the appellant through the use of trademarks and keywords in online advertising (!) (!) .

  2. The core issue concerns whether the use of the appellant’s registered trademarks or their components as keywords in search engine advertising constitutes infringement or passing off, especially when used in sponsored links, ad titles, and ad texts (!) (!) .

  3. The appellant’s trademarks are combinations of descriptive words indicating service type and regional or community identifiers, which are considered descriptive and not exclusively monopolizable. The registration of such marks grants the appellant certain rights, but those rights are limited to the specific combination and do not extend to the individual words (!) (!) .

  4. The use of individual descriptive words such as "Tamil," "Gujarathi," or "Matrimony" in advertisements or as keywords can fall within permissible limits under the law, especially if used in a descriptive or informational context rather than as a trademark in the commercial sense (!) (!) .

  5. The act of a search engine providing a keyword suggestion tool that includes trademarks or similar terms, and advertisers bidding on those keywords, does not automatically amount to trademark infringement or use in the course of trade unless it causes confusion or deception among consumers (!) (!) .

  6. The appellant contends that the respondents’ use of the trademarks as keywords and in sponsored links is likely to cause confusion, deception, and diversion of business, amounting to infringement and passing off. The respondents argue that their use is honest, descriptive, and protected under the law, especially since the words are generic or descriptive (!) (!) .

  7. The law recognizes that registration of a trademark creates a presumption of validity and exclusive rights, but these rights are subject to limitations, especially concerning descriptive or generic words. The registration does not confer absolute monopoly over common words or phrases used descriptively (!) (!) .

  8. The court emphasizes that the primary concern is whether the use of trademarks or similar terms is likely to cause confusion or deception among the public. The actual use of trademarks in the manner of advertising, especially in online sponsored links, can be infringing if it misleads consumers about the source or origin of services (!) (!) .

  9. The distinctions between infringement, honest descriptive use, and fair competition are critical. Use that is purely descriptive or in good faith for informational purposes may not constitute infringement, provided it does not deceive or cause confusion (!) (!) .

  10. The court also considers whether the use of trademarks in keywords or advertising is deliberate or automatic, and whether such use amounts to unfair trade practices or infringement. Discrimination in the treatment of similar conduct by different parties can influence the outcome (!) (!) .

  11. The importance of balancing the rights of trademark owners with the need for fair competition and free expression in advertising is highlighted. Restrictions on the use of descriptive words are only justified if they cause confusion or deception, not merely because they are registered trademarks (!) (!) .

  12. The court ultimately dismissed the appeals, noting that the respondents' use was either permissible or did not amount to infringement, especially considering the context of online advertising and the nature of the trademarks involved. The order emphasized that the arrangements and policies in place should continue until the final determination in the trial (!) (!) .

  13. The court dismissed the petitions for producing additional evidence at a belated stage, finding no sufficient cause or justification for the delay, and reaffirmed the importance of timely evidence submission in legal proceedings (!) (!) .

  14. Overall, the judgment underscores that the use of descriptive words, common terms, or components of trademarks in advertising or keywords, especially in online platforms, must be evaluated in context, with particular attention to whether such use causes confusion or deception among consumers.

Please let me know if you need further analysis or specific legal advice based on these points.


Judgment :-

M. Duraiswamy, J.

1. The appellant in both the appeals is the plaintiff in the suit in C.S.No.832 of 2009 on the file of this Court. OSA No.406 of 2010 arises against the common order passed by the learned Single Judge in OA No.977 of 2009 in C.S.No.832 of 2009 and the OSA No.407 of 2010 arises against the common order passed by the learned Single Judge in

O.A.No.978 of 2009 in OS No.832 of 2009.

2. The respondents are the defendants in the Suit. The appellant filed the suit in C.S.No.832 of 2009 for the following reliefs;-

a) a permanent injunction restraining the defendants, by themselves, their directors, partners, men, servants, agent, broadcasters, representatives, advertisers, franchisees, licensees and/or all other persons acting on their behalf from in any manner infringing and/or enabling others to infringe plaintiff's registered trademarks BHARATMATRIMONY, TAMILMATRIMONY, TELUGUMATRIMONY etc., a list whereof is annexed hereto and marked as Annexure-A and/or its variants by including them jointly or severally as “Adwords”, “Keyword Suggestion Tool” or as a keyword for internet search or as meta tag in any other manner whatsoever;

b) a permanent injunction restraining the defendants, by themselves, their directors, partners, men, servants, agents, broadcasters, representatives, advertisers, franchisees, licensees and/or all other persons acting on their behalf from in any manner diverting the plaintiff's business to its competitor's by using 1st and 5th defendants' search engine in which the plaintiff's trademarks and domain names BHARATMATRIMONY.COM, TAMILMATRIMONY.COM etc., a list whereof is annexed hereto and marked as Annexure-A and/or its variants, by using as Adwords, Keyword Suggestion Tool, as a keyword for the internet search and/or as meta tags and thereby passing off and enabling others to pass off the business and services of the plaintiff's competitors including defendants 2 to 4 as that of the plaintiff or in any other manner whatsoever;

c) the defendants be directed to surrender to the plaintiff for destruction of all compact discs, master copy, advertising materials, pamphlets, brochures, etc., which bears the plaintiff's registered trademarks and/or any other variants which is phonetically and/or deceptively identical and/or similar to the plaintiff's registered trademarks or in any other form whatsoever;-

d) award damages of Rs.10,05,000/- for infringing and/or for passing off and/or for enabling others to infringe and/or pass off the plaintiff's trademarks and domain names; e) An order for rendition of accounts of profits in favour of the plaintiff and against the 1st and 5th defendants to ascertain the profits made by the 1st and 5th defendants on account of;

f) for costs of the suit; and

g) pass such further and other orders and issue directions, as this Hon'ble Court may deem fit and necessary in the circumstances of the case and thus render justice.

3. Along with the suit, the appellant/plaintiff also filed two applications in O.A.Nos.977 and 978 of 2009. The prayers in O.A.Nos.977 and 978 of 2009 read as;

i) an interim injunction restraining the respondents, by themselves, their directors, partners, men, franchisees, licensees and/or all other persons acting on their behalf from in any manner infringing and/or enabling others to infringe applicant's registered trademarks BHARATMATRIMONY, TAMIL MATRIMONY, TELUGUMATRIMONY etc., a list whereof is annexed hereto and marked as Annexure-A or its variants by including them jointly or severally as “Adwords”, “Keyword Suggestion Tool” or as a keyword for internet search or as meta tag in any other manner whatsoever, pending disposal of the suit; and

ii) an interim order of injunction restraining the respondents, by themselves, their directors, partners, men, servants, agents, broadcasters, representatives, advertisers, franchisees, licensees and/or all other persons acting on their behalf from in any manner diverting the appellant's busi



































































































































































































































































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