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2025 Supreme(Online)(Bom) 351900

Malabar Gold & Diamond Limited – Appellant
Versus
Meta Platforms Inc – Respondent


P.C.:

1. Plaintiff is a reputed jewellery brand operating in India and is engaged in manufacturing and trading of jewellery.

2. It is Plaintiff’s case that it had plans to establish a new show-room at Birmingham in United Kingdom (UK). In order to promote the said

show-room and to attract prospective customers from adjoining localities, Plaintiff had engaged social media influencers as a part of its marketing strategy. Accordingly, Defendant No.8 (JAB Studios) was engaged for the purpose of securing services inter alia of social influencers. It appears that one of the principal influencers provided by Defendant No.8 for promoting Plaintiff’s show-room in Birmingham, UK was Ms. Alishba Khalid, a Pakistani Instagram Influencer, who is a resident of UK. It appears that the said influencer had publicly condemned India’s surgical strike during Operation Sindoor against Pakistan. However, according to Plaintiff, the arrangement for engagement of Ms. Alishba Khalid, social influencer had taken much prior to the Pahalgaon attack. According to Plaintiff, engagement of Ms. Alishba Khalid was done in absence of knowledge on the part of the Plaintiff about her connections with the neighbouring co

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