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2026 Supreme(Online)(Del) 26

IN THE HIGH COURT OF DELHI AT NEW DELHI
Tejas Karia, J
Mayank Jain – Appellant
Versus
Atulya Discs Pvt. Ltd. – Respondent
CS(COMM) 412/2025



Advocates:
For the Appellants/Petitioners: R.P. Yadav, Riju Mani Talukdar
For the Respondents: Amit George, Manish Gandhi, Vaibhav Gandhi, Muskan Gandhi, Dushyant Kishan Kaul, Rupam Jha, Rohini Sharma, Chanchal Sharma

Where a trade mark contains generic or common-to-trade terms, the proprietor cannot claim exclusive rights over those specific words. Comparison of marks for infringement must be done as a whole; if marks are distinct in their overall impression, no injunction is warranted.

Headnote:(A) Code of Civil Procedure, 1908 - Order XXXIX Rules 1 and 2 - Trade Marks Act, 1999 - Sections 9(1)(a), 17 and 30(1)(a) - Information Technology Act, 2000 - Section 79 - Infringement and passing off - Interim injunction - Requirement of deceptive similarity - Generic nature of words in a trade mark - Standard for comparing marks - Anti-dissection rule. (Paras 1, 5.1, 6.4, 7, 10, 11)

(B) Trade Mark Law - Generic terms and commonality - Words that are descriptive or common to the trade cannot be monopolized, and registration of a device mark does not grant exclusive rights to individual words therein - Such marks must be analyzed as a whole to determine the threshold for similarity. (Paras 8, 10, 15)

(C) Interim Injunction - Balance of convenience - To succeed, a plaintiff must demonstrate that the rival marks are deceptively similar, resulting in potential confusion in the minds of the average consumer - Where marks are visually, phonetically, and structurally distinct when considered in their entirety, the request for an injunction is liable to be dismissed. (Paras 9, 11, 13)

Facts of the case:
The plaintiff sought an interim injunction to restrain the defendants from using a contested trade mark on the grounds of infringement and passing off. The plaintiff claimed to have used a specific brand mark for agricultural implements for several years, arguing that the defendants' mark, which shared similar elements, caused deception and confusion among consumers. The defendants contended that the words used in the mark were generic, publici juris, and common to the trade, and that the marks, when compared as a whole, were not deceptively similar.

Findings of Court:
The court determined that the prominent words in the competing marks were generic and descriptive, precluding any claim for exclusive monopoly by the plaintiff. Applying the anti-dissection rule, the court held that the marks, when viewed in their entirety, were visually and structurally distinct, and thus, no deceptive similarity existed to warrant an interim injunction.

Issues: Whether the plaintiff possessed an exclusive right to use generic words within a registered device mark and whether the rival marks were deceptively similar to a degree that would mislead an average consumer.

Ratio Decidendi: Registration of a device mark does not confer an automatic monopoly over the individual words contained therein, especially when those terms are generic. Courts must evaluate deceptive similarity by considering the marks as a whole rather than dissecting them into components. Since the marks were distinct in their entirety and the contested terms were not inherently distinctive, no prima facie case for infringement or passing off was established.

Result: Application dismissed.

Table of Content
1. procedural context regarding the interim injunction application process. (Para 1 , 2 , 3)
2. summary of rival arguments on trademark infringement and intermediary obligations. (Para 4 , 5 , 6)
3. generic terms cannot be monopolized under trademark law. (Para 7 , 8)
4. application of the anti-dissection rule to assess trademark similarity as a whole. (Para 9 , 10 , 11)
5. absence of proven passing off and failure to establish consumer confusion. (Para 12 , 13 , 14)
6. dismissal of the application for interim injunction due to lack of infringement case. (Para 15 , 16 , 17)

JUDGMENT

TEJAS KARIA, J

I.A. No. 11309/2025 (U/O XXXIX R-1& 2 of the CPC)

1. This is an Application under Order XXXIX Rules 1 and 2 of the Code of Civil Procedure, 1908 (“CPC”) seeking an interim injunction restraining infringement of the Mark, ‘ / TIGER GOLD BRAND (“Plaintiff’s Mark”), infringement of Copyright, passing off, misrepresentation, dilution, unfair competition by directly / indirectly selling, advertising, mentioning, and / or using the Mark ‘TIGER PREMIUM BRAND/ ’ (“Impugned Mark”).

2. Vide Order dated 06.05.2025, the Parties were referred to Delhi High Court Medication and Conciliation Centre, Delhi High Court to amicably resolve the disputes between them, however, the Parties were unable to settle the dispute and thereafter, Notice was issued in the present Application vide Order dated 28.08.2025.

3. Vide Order dated 12.11.2025, after conclusion of arguments by the Parties, the judgment was reserved.

SUBMISSIONS ON BEHALF OF THE PLAINTIFF:

4. The learned Counsel for the Plaintiff made the following submissions:

4.1. The Plaintiff is the registered proprietor of the Plaintiff’s Mark. The Plaintiff is a proprietorship firm established on 01.09.1997 and is engaged in the business of manufacturing and trading of agriculture goods such as Harrows, Disc Harrows, Tractor-towed harrows, etc. The Plaintiff’s Mark was adopted by the Plaintiff in May, 2010 for agricultural implements other than hand operated Harrows, Disc Harrows, etc. and has been using the Plaintiff’s Mark continuously and uninterruptedly since then.

4.2. Over the years, the Plaintiff has built a large and loyal customer base and goodwill among the customer, reputation in the industry, trusted network of distributors and retailers, manufacturing base using advanced technology and quality control etc. The Plaintiff is generating revenue around ₹40 crores per year for last three financial years. On 01.06.2022, the Plaintiff filed an application for registration of the Plaintiff’s Mark with the Trade Marks Registry. The registration and exclusive right to use the Plaintiff’s Mark was granted to the Plaintiff by the Trade Marks Registry on 02.02.2023.

4.3. Over time, the Plaintiff’s Mark has developed significant reputation and goodwill within the market, particularly among customers and farmers who utilise Harrows, Disc Harrows, and Tractor-towed Harrows, owing to the high quality of its goods. The Mark has become distinctive in relation to the Plaintiff's products. The Plaintiff has invested substantial resources, including money, time, and effort, in promoting and advertising the trademark through various channels such as magazines, journals, periodicals, and an interactive website. Members of the trade consistently associate the Plaintiff’s Mark exclusively with the Plaintiff’s goods.

4.4. Because of the immense reputation and goodwill, the sales of the products under the Plaintiff’s Mark have increased over the period and the brand is generating around ₹2 crores of revenue per year from last two financial years and have become the primary choice of purchase by the customers.

4.5. The Defendant has adopted the Impugned Mark, which is identical or deceptively similar to the Plaintiff’s Mark, for goods identical to those of the Plaintiff, specifically agricultural implements other than Hand-operated types, such as Harrows, Disc Harrows, and Tractor-towed Harrows. In October 2

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