Protection of personality and publicity rights against the unauthorized creation and dissemination of AI-generated deepfakes and morphed content.

O R D E R

CS(OS) 466/2026

1. The Plaintiff has filed the present suit with the following prayers:-

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(i) A decree for permanent injunction restraining Defendant No. 1, its proprietors, partners, directors, officers, servants, agents, affiliates, associates, and all persons acting for or on its behalf from unauthorizedly using, reproducing, publishing, communicating to the public, displaying, hosting, disseminating, or otherwise exploiting in any manner whatsoever the Plaintiff's name, identity, likeness, image, voice, video, expressions, photographs, audio-visual content, or any other attribute of the Plaintiff's Personality, whether through artificial intelligence generated technologies, deepfakes, morphing, voice cloning, or any other means, thereby, infringing the Plaintiff's Personality Rights and Publicity Rights;

(ii) An order directing Defendant No. 1 to forthwith remove, delete, withdraw, disable, and cease the dissemination or circulation of all infringing and fabricated videos, whether presently known or unknown to the Plaintiff, including deepfake videos, morphed images, AI-generated audio-visual content, fake profiles, posts, messages, and any other digital or electronic content bearing the Plaintiff's photograph, name, voice, video, likeness, or identity, across all platforms and mediums;

(iii) An order directing Defendant No. 1 to pay damages for loss of reputation, for an amount of INR 2,00,10,000 (Indian Rupees Two Crores Ten Thousand) to the Plaintiff;

(iv) An order directing Defendant Nos. 2, 3 and 4 to forthwith take down, remove, disable, and block access to all infringing content, including deepfake videos, morphed images, AI-generated derogatory audio-visual content, fake profiles, and fabricated posts bearing the Plaintiff's name, identity, likeness, video, voice, or photographs, presently available on their respective platforms (as specifically set out in Schedule 1 of this Plaint), and further to take down any such content upon the Plaintiff furnishing the URLs or links thereof from time to time, including content presently not in the knowledge of the Plaintiff;

(v) An order directing Defendant Nos. 2, 3 and 4 to disclose the complete identity, registration particulars, contact details and all other available information pertaining to Defendant No. 1 and any other individual or entity involved in creating, publishing, or disseminating infringing content bearing the Plaintiff's identity, within a time period stipulated by this Hon'ble Court;

(vi) An order directing Defendant Nos. 2, 3 and 4 to remove, suspend, and permanently disable all fake accounts, handles, and profiles operating under or in association with the Plaintiff's name or identity, or operating under pseudo or false names (not belonging to the Plaintiff) with the objective of peddling fabricated malicious deepfake content as a propaganda against the Plaintiff or misusing his personality rights, and to further prevent the re-creation of such fake/bogus accounts circulating misinformation against the Plaintiff;

(vii) An order directing Defendant Nos. 5 and 6 to issue appropriate notifications, advisories, and blocking orders to Defendant Nos. 2, 3 and 4 and all other intermediary platforms under the provisions of the Information Technology Act, 2000, and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, directing them to take down all infringing content identified by the Plaintiff and to ensure compliance with applicable law in relation to the protection of the Plaintiff's identity and Personality Rights;

(viii) An order directing Defendant Nos. 5 and 6 to issue such further notices and directions in respe