IN THE HIGH COURT OF MADHYA PRADESH AT INDORE BEFORE HON'BLE SHRI JUSTICE PRANAY VERMA

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ON THE 17 OF FEBRUARY, 2026 WRIT PETITION No. 3472 of 2026 SHRI YAMUNA PUBLICITY JOINT VENTURE ADOCEAN GLOBAL PRIVATE LIMITED THROUGH ITS MEMBER 2/DIRECTOR MR.

Versus THE STATE OF MADHYA PRADESH AND OTHERS Appearance:

Shri Rajat Raghuwanshi - Advocate for the petitioner.

Shri Rahul Sethi, Shri Shashank Shrivastav and Shri Ashutosh Gondli - Advocate for respondent No.3.

ORDER With the consent of learned counsel for the parties, the matter is finally heard.

02. This petition under Article 226 of the Constitution of India has been preferred by the petitioner being aggrieved by the Letter of Acceptance (LOA) dated 12.01.2026 (Annexure P/1) issued by respondent No.3 in favour of respondent No.4 for allotment of advertisement rights on the unipoles located at AB Road, Indore.

03. On 05.11.2025 respondent No.3, Atal Indore City Transport Services Limited (AICTSL) issued a notice inviting E-Tenders for allotment of advertisement rights on 42 unipoles located at AB Road, Indore for a period of three years. It was specified that the license fee quoted must be above Rs.100/- per square feet per month. The petiti