the Retail Outlet Dealership was found to be outside the advertised area/stretch. Learned counsel further draws attention to the Brochure (Annexure P-1), containing the Guidelines on Selection of Dealers for Regular and Rural Retail Outlets, wherein Clause 4(vi) provides as follows:

“(vi) Land (Applicable to all categories):

The applicants would be classified into three groups as mentioned below based on the land offered or land not offered by them in the application form:-

Group-1: Applicants having suitable piece of land in the advertised location/area either by way of ownership/long term lease for a period of minimum 19 years 11 months or as advertised by the OMC.

Group-2: Applicants having Firm Offer for a suitable piece of land for purchase or long term lease for a period of minimum

19 years 11 months or as advertised by the OMC.

Group-3: Applicants who have not offered land in the application. Only applicable for locations advertised under SC/ST category.

Applications under Group-3 would be processed/advised to offer land (Annexure – D) only in case no eligible applicant is found or no applicant get selected under Group-1 & Group-2.

In case land offered by all the applicants under Gr