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HIGH COURT OF DELHI
LEVI STRAUSS AND CO – Appellant
Versus
IMPERIAL ONLINE SERVICES PRIVATE LIMITED & ANR. – Respondent
CS(COMM)-657/2021



Judgement Key Points

Key Points: - The suit seeks a permanent injunction restraining trademark infringement, copyright infringement, and passing off regarding the 'Arcuate Stitching Design' mark (!) (!) (!) . - The Defendants were found to have failed to abide by their undertakings dated 16th February, 2021, to remove infringing products within six months (!) (!) (!) . - The Court held that the mere exhibition of images attributed to the Defendants on e-commerce platforms is violative of the injunction order (!) (!) . - The 'Arcuate Stitching Design' mark is considered a well-known mark with acquired secondary meaning due to its use since 1873 (!) (!) (!) . - The suit is decreed awarding a permanent injunction and declaring the mark as a well-known mark in terms of paragraph 76(h) of the plaint (!) (!) . - The Defendants are restrained from seeking statutory rights by applying for trademarks or copyrights in respect of the 'Arcuate Stitching Design' mark (!) . - The Defendants are directed to ensure the removal of infringing images from e-commerce platforms within 30 days (!) (!) . - The Defendants are ordered to pay a sum of Rs. 4 lakhs as nominal costs for failing to abide by repeated undertakings (!) (!) . - The Court affirmed that the stitching pattern performs a trademark function by associating the jeans with the Plaintiff (!) (!) . - The case was disposed of with the next date of hearing cancelled (!) (!) .

What are the rights of the Plaintiff regarding the 'Arcuate Stitching Design' mark as a well-known trademark?

What constitutes a violation of the injunction order when infringing images are displayed on e-commerce platforms?

How to determine if a stitching pattern qualifies as a trademark deserving protection under the law?


$~9

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IN THE HIGH COURT OF DELHI AT NEW DELHI

Date of Decision: 24th March, 2022

+

CS (COMM) 657/2021 & I.A. 16736/2021

LEVI STRAUSS AND CO.

..... Plaintiff

Through:

Mr. Dushyant K. Mahant, Mr. Urfee

Roomi and Mr. Vishesh Kumar,

Advocates. (M:9811600017)

versus

IMPERIAL ONLINE SERVICES PRIVATE LIMITED

& ORS.

..... Defendants

Through:

Ms. Shilpa Gamnani, Advocate.

CORAM:

JUSTICE PRATHIBA M. SINGH

Prathiba M. Singh, J. (Oral)

1.

This hearing has been done through hybrid mode.

2. The present suit seeking permanent injunction restraining trademark

infringement, copyright infringement, passing off of trademark and other

reliefs has been filed by the Plaintiff - Levi Strauss & Co. In the suit, the

Plaintiff seeks protection of its stitching design, which is known as ‘Arcuate

Stitching Design’ mark. The said mark, as per the Plaintiff, was adopted in

1873 and is used on all the textiles including denim jeans, which are

manufactured and sold by the Plaintiff. The said mark is as extracted below:

2022:DHC:1222

3. The grievance of the Plaintiff is that the Defendants were also selling

denim jeans with the identical ‘Arcuate Stitching Design’ mark through the

website www.urbanofashion.com and other e-commerce platforms. The

Plaintiff found the products with the infringing mark on various e-commerce

platforms

including

amazon.in,

flipkart.com,

nykaafashion.com,

myntra.com, snapdeal.com, limeroad.com and paytmmall.com. The mark

used by the Defendants is depicted below:

4.

The Plaintiff had issued notices to the Defendants. Out of the

Defendants impleaded in the present case, the Defendant Nos.2 to 5 are the

directors of Defendant No.1 company. In response to the notices which were

issued by the Plaintiff, the Defendants through their counsels had executed

undertakings on 16th February, 2021. In the said undertakings, the

Defendants acknowledged the sole and exclusive rights of the Plaintiff in the

‘Arcuate Stitching Design’ mark. The Defendants also undertook that within

six months from the date of undertakings, i.e., 15th August, 2021, all the

infringing products would be removed and no further manufacturing,

distribution, or sale of good including jeans shall be undertaken by the

Defendants with the infringing mark or stitching design similar to Plaintiff’s

mark. The relevant extracts of the undertaking dated 16th February, 2021 are

2022:DHC:1222

set out below:

Annexure A);

Annexure B under its own brand names,

2022:DHC:1222

trademark shown in Annexure A;”

5.

However, it is the submission of the ld. counsel for the Plaintiff that

despite giving the undertaking, the Defendants continued to manufacture

and offer for sale the said denim jeans with the Plaintiff’s ‘Arcuate Stitching

Design’ mark, which has led to filing of the present suit by the Plaintiff.

6.

Vide order dated 22nd December, 2021, this Court had granted ad-

interim injunction in terms of paragraphs (a) and (b) of the prayer in the

application, which reads as under:

2022:DHC:1222

(a) and (b) in this application”

2022:DHC:1222

7.

Post the Defendants being served, written statement has been filed by

them. In the written statement, it is explained that an initial extension of six

months was sought for disposal of the stock, however, the same could not be

diligently adhered to due to the pandemic period and lockdowns associated

thereto. The relevant paragraphs read:

2022:DHC:1222

Trade Marks Act, 1999 (Act).

11. The Defendant states that it has not sold

any products bearing the Arcuate Stitching

Design Trademark after 15 October 2021

and had also effectuated complete removal

of its products containing the Trademark

across all platforms by such date. This fact

8.

Even today, submission of ld. Counsel for the Plaintiff is that the

products of the Defendants are still available on various e-commerce

platforms. It is furt

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