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2023 MarsdenLR 1684

HIGH COURT MALAYA KUALA LUMPUR
PIRELLI & CSPA – Appellant
Versus
CHIP HWA SDN BHD – Respondent
[Suit No: WA-22IP-73-11/2020]



Petitioner Advocates:Kuek Pei Yee,Alyshea Low,Laura Anastasia Kurian ,Respondent Advocate: Karin Lim,Nicholas Lim,T C Lim

A trademark must be proven well-known through substantial evidence of recognition, use, and enforcement; claims for passing off and revocation require proof of goodwill, misrepresentation, and damage.

Headnote:(A) Trademarks Act, 2019 - Sections 4, 46, and 47 - Well-known trademarks - Passing off - Revocation for non-use - Invalidity - Plaintiff's trademarks not proven to be well-known; claims for passing off and revocation dismissed due to lack of evidence of goodwill, misrepresentation, and non-use. (Paras 1-124)

(B) Well-known trademark criteria - Court emphasized the need for substantial evidence of recognition, use, and enforcement of rights for trademarks to be considered well-known. (Paras 7-11)

(C) Passing off elements - Must establish goodwill, misrepresentation, and damage; Plaintiff failed to prove any of these elements. (Paras 28-57)

(D) Revocation of trademark - Plaintiff not an aggrieved person as no intention to use the mark in the relevant class was established. (Paras 58-62) (E) Invalidity of trademark - Plaintiff failed to prove fraud or likelihood of confusion; also barred by laches due to inaction. (Paras 78-124)

Table of Content
1. trademark registration details (Para 1 , 2 , 3)
2. summary of plaintiff's claims (Para 4 , 5)
3. issues agreed upon by parties (Para 6)
4. definition of well-known trademarks (Para 7 , 8 , 9 , 10)
5. criteria for well-known trademarks (Para 11 , 12 , 13)
6. evidence requirements for well-known status (Para 16 , 17 , 18 , 19 , 20 , 21)
7. plaintiff's marketing and association (Para 22 , 23 , 24 , 25)
8. court's finding on plaintiff's claims (Para 26 , 27)
9. elements of passing off (Para 28 , 29 , 30 , 31)
10. goodwill requirement for passing off (Para 32 , 33 , 34 , 35 , 36 , 37)
11. misrepresentation in passing off (Para 38 , 39 , 40)
12. plaintiff's evidence of misrepresentation (Para 41 , 42 , 43 , 44 , 45)
13. court's finding on misrepresentation (Para 46 , 47 , 48 , 49 , 50 , 51)
14. damages in passing off (Para 52 , 53 , 54 , 55 , 56)
15. revocation of trademark for non-use (Para 58 , 59 , 60)
16. aggrieved person definition (Para 61 , 62 , 63 , 64)
17. market survey for non-use (Para 65 , 66 , 67 , 68)
18. investigation report findings (Para 69 , 70 , 71 , 72)
19. court's finding on non-use (Para 73 , 74 , 75 , 76)
20. invalidation of trademark (Para 78 , 79 , 80)
21. fraud in trademark registration (Para 81 , 82 , 83 , 84)
22. evidence of fraud requirements (Para 85 , 86 , 87 , 88)
23. plaintiff's failure to prove fraud (Para 89 , 90 , 91)
24. likelihood of confusion (Para 92 , 93 , 94)
25. distinctiveness of trademark (Para 95 , 96 , 97 , 98)
26. court's finding on distinctiveness (Para 99 , 100 , 101)
27. limitation and laches in claims (Para 108 , 109 , 110 , 111 , 112)
28. court's overall conclusion (Para 113 , 114 , 115 , 116)
29. final dismissal of claims (Para 117 , 118 , 119 , 120)
JUDGMENT

(After Trial)

Azlan Sulaiman JC:

Introduction

[1] Between 1963 and 2018, the Plaintiff successfully registered 24 trademarks (collectively, "the Plaintiff's Marks") in Malaysia in Classes 7, 9, 10, 12, 14, 16, 17, 18, 20, 21, 24 and 28. Seven of the Plaintiff's Marks are word marks consisting of the word "PIRELLI" ("the Plaintiff's Word Mark"), and other 17 are stylized word marks in which the word "Pirelli" has an elongated letter "P" over the letters "irelli", that looks like this ("the Plaintiff's Stylized Mark"):

[2] In these 17 Marks, the word "PIRELLI" is either in black print against a white-coloured background, or in red print against a yellow-coloured background.

[3] On 11 April 1986, the Defendant's trademark in Trademark Registration No 86001425 in Class 25, for articles of clothing, boots, shoes, slippers and socks was registered ("the Defendant's Mark"). It looks like this:

[4] The Plaintiff's claim against the Defendant here can be summarized as follows:

(i) For a declaration that the Plaintiff's trademarks are well-known marks and the other consequential relief that comes with being a well-known mark;

(ii) For passing off;

(iii) To revoke the Defendant's Mark for non-use under s 46 of the Trademarks Act, 2019 ("the Act");

(iv) To invalidate the Defendant's Mark under s 47 of the Act; and

(v) For damages (including aggravated and exemplary damages) with interest and costs.

[5] The Defendant disputes all of Plaintiff's claims, and further contends that they should all be dismissed on the grounds of limitation, delay and/or laches.

The Issues

[6] Even though between them the Plaintiff and the Defendant agreed to eight issues that can be further reduced to the following six, in the order in which I propose to deal with them in this Judgment:

(1) Whether the Plaintiff's Marks are well-known trademarks under of the Act and are therefore entitled to the protections thereunder;

(2) Whether the Defendant has committed passing off;

(3) Whether the Defendant's Mark should be revoked for non-use under s 46 of the Act;

(4) Whether the Defendant's Mark should be invalidated under s 47 of the Act;

(5) Whether the Plaintiff's claims should be dismissed on the grounds of limitation, delay and/or laches; and

(6) What relief (if any) should be ordered?

Issue

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