United States Court of Appeals For the Seventh Circuit ____________________ No. 23-2850 CHARLES CURRY, JR., doing business as GET DIESEL NUTRITION, Plaintiff-Appellee, v. REVOLUTION LABORATORIES, LLC, et al., Defendant-Appellants. ____________________

Appeal from the United States District Court for the Northern District of Illinois, Eastern Division. No. 1:17-cv-02283 — Matthew F. Kennelly, Judge. ____________________

ARGUED SEPTEMBER 12, 2024 — DECIDED DECEMBER 19, 2024 ____________________

Before HAMILTON, SCUDDER, and LEE, Circuit Judges. HAMILTON, Circuit Judge. Plaintiff Charles Curry, Jr., is a former competitive powerlifter and body builder. Today, he is an entrepreneur and small-business owner. In 2002, Curry started a nutritional supplements business called Get Diesel Nutrition, eponymous with his bodybuilding nickname, “Chuck Diesel.” He began selling a testosterone-boosting supplement called “Diesel Test” in 2005. T