United States Court of Appeals For the Seventh Circuit ____________________ No. 20-2169 NEXT TECHNOLOGIES INC., Plaintiff-Appellant,

v. BEYOND THE OFFICE DOOR, LLC (doing business as BTOD.com), Defendant-Appellee. ____________________

Appeal from the United States District Court for the Western District of Wisconsin. No. 19-cv-217-wmc — William M. Conley, Judge. ____________________

ARGUED JANUARY 12, 2021 — DECIDED MARCH 24, 2021 ____________________

Before EASTERBROOK, WOOD, and ST. EVE, Circuit Judges. EASTERBROOK, Circuit Judge. Does the Constitution of the United States tell us the limits of criticism in reviews of standing desks? The district judge thought that it does, treated the plaintiff (a seller of office products) as a “limited purpose public figure,” and ruled in favor of the reviewer— which sells a competing line of standing desks—under the First Amendment. 2020 U.S. Dist. LEXIS 102413 (W.D. Wis. 2