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2010 MarsdenLR 2022

HIGH COURT MALAYA KUALA LUMPUR
PLAYBOY ENTERPRISES INTERNATIONAL INC – Appellant
Versus
ZILLION CHOICE SDN BHD & ANOR – Respondent


Table of Content
1. establishment of trademark ownership and agreements. (Para 1 , 2 , 3 , 4 , 5 , 6)
2. plaintiff's claims of trademark infringement and breach. (Para 7 , 9 , 10)
3. key issues framed for court decision. (Para 11 , 12)
4. assessment of allegation relating to licenses and breaches. (Para 13 , 14 , 15 , 16)
5. court's analysis on trademark infringement. (Para 17 , 18 , 19 , 20 , 21)
6. importance of quality control in trademark licensing. (Para 22 , 23 , 24)
7. principles of trademark licensing and enforcement. (Para 25 , 26 , 27)
8. waiver and modification considerations under illinois law. (Para 28 , 29)
9. experts' insights on illinois contract law. (Para 30 , 31 , 32)
10. conclusion on trademark infringement by 1st and 2nd defendants. (Para 53 , 54 , 55)
Azahar Mohamed J:

[1] Playboy Enterprises International, Inc (the plaintiff) is a corporation incorporated under the laws of the State of Delaware, United States of America. The plaintiff owns and manages the 'Playboy' and 'Rabbit Head Device' trademarks (the PB Trade Marks). The plaintiff's PB Trade Marks are registered in Malaysia. The Rabbit Head Device is set out below:

[2] The plaintiff and Zillion Choice Sdn Bhd (the 1s

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