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Hotel Branding
Subject : Legal - Hospitality Law
While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags. Today, Marriott has 30 flags, Hilton has 22, IHG has 14, Hyatt has 29, and Accor has 40, and that’s just the tip of the iceberg. With so many flags to choose from, it’s easy to overlook another choice – no brand at all. While picking a brand is an obvious choice, the possibility that operating a hotel without a brand may be the better choice.
Hotel Branding - Hotel Management - Hotel Franchise - Hotel Operations - Brand Standards - Reservation Systems - Loyalty Programs - Support - Fees - Competition - Funding - Hotel Professionals - Brand Recognition - Name Recognition - Advertising - Social Media - Spokespersons - Uniformity - Guest Satisfaction - Training - Centralized Payments - Property Improvement Plans - Transfer Fees - Non-Compete Provisions - Market Fundamentals - Brand and Operator Candidates - Terms - Lenders - Investors - Track Record - Unbranded Hotel - Data Technology - Privacy - Security - Software Licensing - Cloud Computing - E-Commerce - Data Processing - Outsourcing Agreements - SuperLawyers - Information Systems Security Association - International Association of Privacy Professionals
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