Delhi High Court Grants Alakh Pandey Injunction on Vulgar, Commercial, Impersonation Content Only

Justice Anup Jairim Bhambhani of the Delhi High Court has granted a limited ex-parte ad-interim injunction to educator and Physics Wallah founder Alakh Pandey, restricting protection to three specific categories of infringement while warning against the overbroad application of personality rights.

Drawing the Line on Personality Rights

In a suit alleging widespread violation of his personality and publicity rights through online content, Alakh Pandey sought to restrain numerous defendants from using his name, image, voice, and persona without authorisation. The court, however, proceeded with caution, recognising that the concept of personality rights “may be over broad and therefore susceptible to misapplication.”

Justice Bhambhani explicitly stated that personality rights cannot be deployed to prevent dissemination of information about wrongdoing or “to extinguish an entire genre of expression including caricature, lampooning or parody” where such expression does not amount to commercial exploitation.

The Three Categories of Infringement

The court identified three specific sets of violations that warranted interim protection:

  1. Sexually Vulgar Content – Content portraying the plaintiff in a sexually explicit or obscene manner.
  2. Commercial Exploitation – Content monetising the plaintiff’s personality for gain without any licence or right.
  3. Impersonation – Content falsely representing itself as the plaintiff or his authorised channels.

After a preliminary appreciation of the matter, the court found that Pandey had made out a prima facie case on these three counts. It held that the balance of convenience lay in his favour and that irreparable injury would result if interim protection was denied.

Intermediaries Directed to Act

The injunction was directed against specific defendants identified by URLs, including those hosting stickers on stickers.fullyst.com , GIFs on Tenor, and posts on Instagram, YouTube, and other platforms. The court further directed intermediary defendants (including social media platforms, domain name registrars, and internet service providers) to remove or take down the identified infringing content and to disclose the identity and contact details of the account holders behind the offending URLs.

Addressing concerns about the neutrality of intermediaries under Section 79 of the Information Technology Act, 2000, the court clarified that it was not delegating discretion to block websites. Instead, intermediaries were merely tasked with technically verifying whether any mirror, alphanumeric, or re-direct websites were prima facie infringing and then enforcing the court’s order accordingly.

Protections for Expression and Parody

The court’s cautious approach reflects an awareness of the potential for personality rights to be weaponised against legitimate forms of expression. By limiting the interim protection to sexually vulgar content, commercial exploitation, and impersonation, the court has preserved the space for caricature, lampooning, and parody that do not cross into commercial misuse.

The case has been listed for completion of pleadings before the Joint Registrar on 6 November 2026, with the plaintiff directed to comply with Order XXXIX Rule 3 CPC within four weeks.

What This Means

This judgment serves as an important reminder that personality rights are not absolute. While public figures are entitled to protect their identity from degrading misuse and unauthorised commercial gain, the right does not extend to suppressing humour, commentary, or satire that does not cause commercial harm. The Delhi High Court’s balanced approach sets a precedent for how such claims will be assessed in the digital age.