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2026 Supreme(Bom) 250

IN THE HIGH COURT OF JUDICATURE AT BOMBAY
Arif S. Doctor, J.
Century 21 Real Estates LLC - Petitioner
Versus
Century 21 Town Planners Pvt. Ltd. & Anr. - Respondents
Commercial Miscellaneous Petition No. 857 of 2022 With Commercial Miscellaneous Petition No. 36 of 2022 With Commercial Miscellaneous Petition No. 824 of 2022 With Commercial Miscellaneous Petition No. 834 of 2022 With Interim Application No. 2136 of 2022 In Commercial Miscellaneous Petition No. 36 of 2022 With Interim Application No. 2132 of 2022 In Commercial Miscellaneous Petition No. 857 of 2022
Decided On : 06-03-2026

Advocates Appeared:
For the Petitioner: Ms. Shwetasree Majumder, Ms. Janhvi Chadha, Ms. Priya Adlakha, Mr. Dhirendra Singh, Ms. Aishwarya Ambardekar i/b. Mr. Bimal Rajasekhar
For the Respondent: Ms. Pooja Jain, Ms. Bhavi Gada

Dishonest adoption of identical abbreviated mark in same field, without bona fides explanation and false prior use claim, defeated by prior global/India rights via registrations, franchises, domains, media; domain use qualifies as trademark use.

Headnote:(A) Trade Marks Act, 1999 - Sections 2(2)(c), 33, 34 - Rectification of register - Prior rights in marks and abbreviation - Multinational franchisor established global use since 1971, registrations worldwide including India from 1989, franchises from 2007, domain registrations from 2006, media coverage - Defendant incorporated in 2006 subsuming entire prior mark into corporate name, claimed use from 2007 but earliest evidence 2010 - No explanation for adoption despite identical marks and services (real estate) - Burden on defendant to prove bona fides unmet - Adoption dishonest, false prior use claim - Transborder reputation spills over with India-specific use (domains, franchises, advertising) - Domain use constitutes trademark use - Registration recognises pre-existing common law rights - Identical marks preclude honest concurrent use defence - Prior user rights prevail only if bona fide - Impugned registrations removed. (Paras 43A-M, 44)

(B) Trade Marks - Dishonest adoption - Subsequent use cannot legitimise - Defendant cannot approbate/reprobate on mark association - Third-party registrations/use irrelevant without actual market presence proof - Hyper-technical objections (stamping/notarisation) irrelevant in rectification for in rem rights - Use includes offering services via advertising, listings, not confined to sales. (Paras 10-20, 43H-K)

Facts of the case:
Petitions challenge validity of four registrations of device mark ‘C21’ obtained by defendant in real estate services. Petitioner claims prior statutory/common law rights worldwide and in India via longstanding use, registrations, franchises, domains, media. Defendant claims prior use from 2007, bona fide adoption.

Findings of Court:
Petitioner has prior rights; defendant’s adoption dishonest, lacking bona fides; marks identical/similar, services overlapping; likelihood of confusion; registrations removed from register.

Issues: Priority of use between parties; bona fides of defendant’s adoption; spillover goodwill/transborder reputation in India; similarity of marks; evidentiary value of domains/franchises/media; applicability of prior user defence.

Ratio Decidendi: Dishonest adoption evident from silence on origin, subsuming prior mark in corporate name, same business, false use claim; plaintiff’s global/India presence (registrations 1989, domains 2006+, franchises 2007+, media 2007+) establishes rights; ‘use’ broad under Section 2(2)(c); judicial precedents affirm protection.

Result: Petitions allowed; registrations Nos. 1941724, 1941725 (26th March 2010), 1959526 (3rd May 2010), 1957532 (29th April 2010) removed; no costs.

Table of Content
1. rectification sought alleging prior rights in marks. (Para 1 , 2 , 3 , 4 , 5)
2. prior global/indian use; dishonest adoption by respondent. (Para 6 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 14 , 15 , 16 , 17 , 18 , 19 , 20)
3. respondent's prior indian use trumps foreign reputation. (Para 21 , 22 , 23 , 24 , 25 , 26 , 27 , 28 , 29)
4. domains, media, agreements prove petitioner's indian use. (Para 30 , 31 , 32 , 33 , 34 , 35 , 36 , 37 , 38 , 39 , 40 , 41 , 42)
5. dishonest adoption fails; petitioner's rights prevail. (Para 43)
6. impugned registrations ordered removed. (Para 44)

JUDGMENT :

ARIF S. DOCTOR, J.

1. The captioned Commercial Miscellaneous Petitions impugn the validity of the following four registrations obtained by Respondent No. 1 viz.

The Petitioner has impugned the aforesaid registrations of the trade mark ‘C21’ (“the impugned registrations") and has sought rectification of the register of trade marks on the basis that the Petitioner has prior rights, both statutory and common law in ‘CENTURY 21’ and ‘C21’ word as well as device mark worldwide and also in India.

The Facts and Challenge in Brief:

2. The Petitioner is a multinational company engaged in the business of franchising its brand for use in connection with real estate.

3. The Petition sets out that the Petitioner operates more than 6,900 independently owned and operated franchised broker offices across 78 countries and territories worldwide, with independent sales associates in numerous jurisdictions, including India. The Petition also sets out that, by virtue of the Petitioner's extensive global presence and longstanding operations, the Petitioner has acquired significant goodwill and reputation in the real estate industry, such that the trade mark “CENTURY 21” has become closely associated with and is synonymous with the Petitioner.

4. The Petition also sets out that the Petitioner owns rights in the mark "C21" which is a well-known abbreviation of “CENTURY 21", and that the Petitioner has used the mark “C21” on a standalone basis as well as in conjunction with other terms such as C21 EDGE, C21 TAP IN, and C21 SOCIAL XCHANGE. The Petitioner is also currently using C21 COMMERCIAL, C21 FINE HOMES AND ESTATES, C21 UNIVERSITY, and

5. It is the Petitioner's case that Respondent No. 1, who operates in the same field of business as the Petitioner, has dishonestly adopted the impugned marks only to trade upon the Petitioner's immense reputation and goodwill. It is thus that the Petitioner has sought rectification of the register by filing the present Commercial Miscellaneous Petitions.

Submissions on behalf of the Petitioner:

6. Ms. Majumder, the Learned Counsel appearing on behalf of the Petitioner at the outset, in order to demonstrate the Petitioner’s common law and statutory rights in “CENTURY 21” & “C21” trade marks, globally, adverted to the following:

i. The Petitioner was incorporated in 1971 in California, USA, as ‘Century 21 Real Estate Corporation’, and after mergers and restructuring, the Petitioner was incorporated in Delaware in 1979 and thereafter was renamed ‘Century 21 Real Estate LLC’ on 28th December 2004.

ii. As per the online Acronym Finder Site, “C21” was a known abbreviation of the “CENTURY 21” mark.

iii. The Petitioner has executed “CENTURY 21” sub-franchise agreements all over the world, including the first Asian sub- franchise agreement in Japan on 16th June 1983, Hong Kong on 12th August 1993, Indonesia on 24th September 1996, Taiwan on 17th February 1997, Singapore on 21st August 1997 and China on 22nd March 2000.

iv. The Petitioner has obtained registration of the “CENTURY 21” mark in at least 140 countries and territories around the world, including India, with the earliest registration in the United States of America (USA) dating back to 1977.

v. The Petitioner also owns the registration of the “C21” mark in the USA, Canada and EUIPO, with the earliest registration in the USA at least since 2005, with a first user claim since 1982.

vi. The

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