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2020 Supreme(Del) 44

S.MURALIDHAR, TALWANT SINGH
Amazon Seller Services Pvt. Ltd. – Appellant
Versus
Amway India Enterprises Pvt. Ltd. – Respondent


Advocate Appeared:
Gurukrishna Kumar, Sr. Advocate, Saikrishna Rajagopal, Sidharth Chopra, Sneha Jain, Sauni Dutt, Devvrat Joshi, Surabhi Pande, Nilofar Absar, Abhiti Vaccher, Vivek Ayyagari, Nischal Anand, Praful Shukla, Advocates, Parag Tripathi, Balbir Singh, Jayant Bhushan, Senior Advocates, Priya Kumar, Shailabh Tiwari, C.D. Mulherkar, Chanakya Deviedi, Tejas Chhabra, Anand Chichra, Arjun Maheshwari, Kunal Dhawan, Lalltaksh Joshi, Mahesh B. Chhibber, Monica, Pooja Dodd, Vinay Tripathi, Saksham Dhingra, Aman Singhal, Aditi Menon, Ketal Paul, Tushar Bhushan, Amartya Bhushan, Ayush Samaddar, Saikrishna Rajagopal, Sidharth Chopra, Sneha Jain, Savni Dutt, Devvrat Joshi, Surabhi Pande, Rajshekhar Rao, Aditya Verma, Shantanu Rawat, Siddharth Rawal, Chaitanya, Priya Kumar, Priya Adlakha, Tulip De, Ashish Sharma, Ruhee Passi, Tejas Chabra, Advocates.

Table of Content
1. overview of the case and appeals. (Para 1 , 2 , 3 , 4)
2. amway's business operations and guidelines. (Para 5 , 6 , 7 , 8)
3. product tracking and refund policy. (Para 9 , 10 , 11 , 12)
4. unauthorized sales and complaints. (Para 13 , 14 , 15)
5. amazon's role and response. (Para 16 , 17 , 18)
6. lc findings and product tampering. (Para 19 , 20 , 21)
7. court's binding interpretation of dsgs. (Para 39 , 40)
8. issues surrounding trademark and intermediary status. (Para 94 , 132)
9. final judgment and implications. (Para 138)

JUDGMENT :

S. MURALIDHAR, J.

Introduction

1. These are six appeals directed against the same impugned common judgment dated 8th July, 2019 passed by the learned Single Judge in interlocutory applications filed in the corresponding suits by the Respondents in these appeals. By the said judgment, the learned Single Judge has injuncted the Appellants from selling the goods of the Respondents, who claim to be Direct Selling Entities (‘DSEs’) in terms of the Model Framework for Guidelines on Direct Selling dated 26th October, 2016 i.e. Direct Selling Guidelines (‘DSGs’), on the Appellants’ e-commerce platforms.

2. Three of the present appeals i.e. FAO (OS) 133

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