JUDGMENT :

Prathiba M. Singh, J.

1. This hearing has been done through hybrid mode.

2. The writ petition has been filed by Petitioner No.1- Pure Cure Ayurveda Pvt. Ltd., which was incorporated in 2017, and Petitioner No.2- Arun Thamarasseri Narayanan challenging the incorporation of the Respondent No.3 under the name ‘Purecure Pvt. Ltd.’ which was incorporated on 11th April, 2020.

3. The case of the Petitioner is that, post its incorporation in 2017, it has been dealing with ayurvedic products under the following trademark:

4. The Petitioners seek cancellation/ rectification of the name of Respondent No.3 on the ground that it resembles the name of its company and its business. The prayer in this writ petition is as under:

“[A] Issue a Writ, Order or Direction in the nature of Certiorari or any other Writ, Order or Direction thereby calling the records from the Respondent and thereafter setting aside/quashing the incorporation of the Respondent No. 3 as a company bearing Corporate Identity No. U24290DL2020PTC363236 with the corporate name 'PURE CURE PRIVATE LIMITED' as well as the Certificate of Incorporation dated 11.04.2020 (Annexure-L); and

[B] Pass such other and further Order[s] as t