JUDGMENT

Sanjeev Narula, J.

I.A. 4237/2021 (u/O XXXIX Rules 1&2 CPC seeking interim relief)

1. The Plaintiff seeks urgent interlocutory injunction to restrain the release of a feature film named `Haathi Mere Saathi' (alternately titled `Kaadan' in Tamil and `Aranya' in Telugu) [hereinafter referred to as "the movie"] via any media platform such as cinemas, OTT, etc., alleging that the movie disparages Plaintiff's registered trademark/brand `DRL'.

2. Briefly stated, the facts giving rise to the present dispute are as follows:

(i) The Plaintiff is a multinational pharmaceutical company engaged in the business of manufacturing, marketing and distribution of pharmaceutical, nutritional and cosmetic products, having its headquarters located at Hyderabad. It is the registered proprietor of the word mark `DRL' under Trade Mark Registration No. 1529767 dated 09th February 2007 in Class 05 (pharmaceutical preparations).

(ii) The Plaintiff maintains that its impeccable reputation is at the core of its existence and a large segment of the population knows its business as `DRL'. It claims that the mark/brand `DRL' has acquired distinctiveness and is associated only with the Plaintiff. The