Dabur India Limited vs Advertising Standards Council of India

Judicial Analysis Court Copy Headnote Facts Arguments Court observation

MANOJ KUMAR OHRI
Dabur India Limited – Appellant
Versus
Advertising Standards Council of India – Respondent

Table of Content
1. claims about the product's efficacy and its regulatory background (Para 2 , 3 , 4)
2. complaint against misleading claims in advertisements (Para 5 , 6)
3. analysis of scientific substantiation of claims (Para 11 , 12)
4. discussion of puffery versus misleading claims in advertising (Para 13 , 14 , 15)
5. interim relief standards and compliance with regulatory authority (Para 17 , 18 , 19)
6. final ruling on the appeal (Para 20)

JUDGMENT

Manoj Kumar Ohri, J.

CM APPL. 54630/2022 (Exemption)

Allowed, subject to all just exceptions.

Application stands disposed of.

CAV 453/2022

With the appearance of Ms. Avni Singh, learned counsel for the caveator/respondent, caveat stands discharged.

FAO 323/2022

1. By way of present appeal filed under Order XLIII Rule 1(r) read with Section 104 CPC, the appellant (plaintiff therein) has assailed the order dated 22.09.2022 passed by the Trial Court in CS DJ 102/2022, whereby its application under Order XXXIX Rules 1 and 2 CPC was dismissed.

2. The appellant filed the underline suit for declaration, permanent and mandatory injunction wherein it was claimed that it is a company having amongst other business of mass production of Ayurve

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MANOJ KUMAR OHRIDabur India Limited – AppellantVersusAdvertising Standards Council of India – Respondent

MANOJ KUMAR OHRI
Dabur India Limited – Appellant
Versus
Advertising Standards Council of India – Respondent