ORDER

J.D. Kapoor, President (Oral)- This case demonstrates corporate greed.

2. Vodaphone Essar Mobile Services Limited arraigned as opposite party (in short OP ) is a telecom company providing cellular connections to the consumers residing in different parts of India, including Delhi. In its cellular service, apart from voice, it has various value added services which include SMS (Short message service). It charges for all these services either on the basis of per call/per SMS or on the basis of various schemes. It also provides interconnectivity to cellular users of other telecom service providers. This is also a commercial company with shares being regularly quoted on the stock exchange. There are about 200 lacs Hutch users in the country.

3. OP which is even otherwise having very roaring business indulged in highly unethical, unfair and deceptive trade practice to promote its business interests directly as well as indirectly by launching a scheme or contest through which it has garnered crores of rupees by offering prizes of few lacs in the form of gold coins and only one bumper prize of Maruti SX4. Condition to participate in the scheme was that only those subscribers shall be el