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CUSTOMS, EXCISE AND GOLD (CONTROL) APPELLATE TRIBUNAL, NEW DELHI
F.S. Gill, M. Gouri Shankar Murthy, D.N. Lal, JJ.
Hercules Rubber Company -Appellant
Versus
Collector of Central Excise, Madras -Respondent
Order No. 472 of 1984-A, 472 of 1984
Decided On : 27-06-1984

Advocates Appeared:
Daya Sagar,Mahesh Kumar

ORDER

M. Gouri Shankar Murthy, Member (J)

1. The facts, in brief, in this Revision Petition under Section 36 of the Central Excises and Salt Act, 1944 (hereinafter referred to as the Act), transferred to the Tribunal and heard as an appeal, in terms of Section 35P of the Act or-

(a) the Appellant manufactured various qualities of the tread rubber and repair compound, falling under Item 16-A(2) of the First Schedule to the Act during the relevant period ;

(b) as would appear from the adjudication order, in the price-list filed prior to 15.9.75, the Appellant had indicated the wholesale price at which the goods were sold through sales depots at Madras, Vijayawada and Kolhapur;

(c) on or about 15-9-75, the Appellant filed a price-list in proforma Part V meant for excisable goods sold in retail for the purpose of valuation in terms of the amended Section 4 of the Act, which was to come into effect from 1-10-1975, showing, inter-alia, selling expenses, cost of transportation, etc. apart from what was claimed to be the price of goods wholly sold in retail;

(d) it was claimed that the goods in question were sold in retail through sales depots at Madras, Vijayawada and Kolhapur. Consequently, there was no ex-factory price and the assessable value had accordingly to be determined under Rule 6(a) of the Central Excise (Valuation) Rules, 1975 (hereinafter referred to as the Rules), deducting from the retail price, cost of transportation, selling expenses, etc.

(e) in adjudication, it was held that the assessable value of the Appellant's products was their billing prices proved by their invoices to be cum-duty ex-factory prices and which are necessarily wholesale prices less the element of excise duty contained therein;

(f) in Appeal, it was held that the direct sale to industrial consumers falls within the definition of the expression "wholesale trade" in Section 4(4) (a) of the Act and consequently there was, in actual effect, no retail sale at all in the facts and circumstances of the case. Accordingly, the Appellate Collector ruled out the applicability of Rule 6(a) of the Rules.

2. The questions that arise for determination, are-

(a) Whether, in the facts and circumstances of the case, the Appellant sold the goods manufactured by him, in retail, in terms of Rule 6(a) of the Rules, during the relevant period ?

(b) Whether the price at which the goods in question were ordinarily sold by the Appellant was in the course of wholesale trade within the definition of the said expression in Section 4(4)(e) of the Act ?

(c) Whether the assessable value of the goods in question was to be determined excluding-

(i) expenditure on sales establishments for canvassing orders, distribution and despatch, etc;

(ii) interest charges in extending credit facilities to "retail buyers" ;

(iii) transportation charges for delivery ; from the declared price ?

3. It was contended before us, inter-alia, for the Appellant, that-

(a) there was not one single sale effected by the Appellant in the course of wholesale trade. All the sales were effected only to the actual consumers thereof, namely, tyre vulcanisers and retreaders who retread or repair tyres, The sales were normally in small quantities without any intermediary or middleman. The orders come directly from the Appellant's customers and consequently there was no sale y the Appellant to any person for resale ;

(b) that this was so, was established by an analysis of the sales effected between 1-4-1975 to 31-10-75 revealing the relatively small quantities f sales in nearly 55% of the transactions;

(c) (i) the Appellant incurred considerable expenditure on account of the maintenance of sales establishments for canvassing orders, arranging distribution, despatch of the goods, etc. in Madras, Vijayawada and Kolhapur;

(ii) the Appellant incurred transportation charges for delivery in and around Madras as well as Vijayawada and Kolhapur;

(iii) the Appellant had necessarily to extend credit facilities for the retail buyers incurring i

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