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Consumer Protection (E-Commerce) Rules, 2020

(Published under Notification G. S. R. No. 462(E) dt. 23/07/2020 in the Gazette of India, Ext., Part II, Section 3(i) dt. 23/07/2020) MINISTRY OF CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION (Department of Consumer Affairs) NOTIFICATION In exercise of the powers conferred by sub-clause (zg) of sub-section (1) of Section 101 of the Consumer Protection Act, 2019 (35 of 2019), the Central Government hereby makes the following rules, namely:--

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S.Rule 1 Short title and commencement.--

(1) These rules may be called the Consumer Protection (E-Commerce) Rules, 2020.

(2) They shall come into force on the date of their publication in the Official Gazette.


S.Rule 2 Scope and Applicability.--

(1) Save as otherwise expressly provided by the Central Government by notification, these rules shall apply to:

 (a) all goods and services bought or sold over digital or electronic network including digital products;

 (b) all models of e-commerce, including marketplace and inventory models of e-commerce;

 (c) all e-commerce retail, including multi-channel single brand retailers and single brand retailers in single or multiple formats; and

 (d) all forms of unfair trade practices across all models of e-commerce:

Provided that these rules shall not apply to any activity of a natural person carried out in a personal capacity not being part of any professional or commercial activity undertaken on a regular or systematic basis.

(2) Notwithstanding anything contained in sub-rule (1), these rules shall apply to a e-commerce entity which is not established in India, but systematically offers goods or ser

S.Rule 3 Definitions.--

(1) In these rules unless the context otherwise requires, -

 (a) "Act" means the Consumer Protection Act, 2019 (35 of 2019);

 (b) "e-commerce entity" means any person who owns, operates or manages digital or electronic facility or platform for electronic commerce, but does not include a seller offering his goods or services for sale on a marketplace e-commerce entity;

 (c) "grievance" includes any complaints to an e-commerce entity regarding violations of the provisions of the Act and the rules made thereunder;

 (d) "GSTIN" means the Goods and Services Tax Identification Number as under the Central Goods and Services Tax Act, 2017 (12 of 2017);

 (e) "information" shall have the same meaning as to it clause (v) of sub-section (1) of Section 2 of the Information Technology Act, 2000 (21 of 2000);

 (f) "inventory e-commerce entity" means an e-commerce entity which owns the inventory of

S.Rule 4 Duties of e-commerce entities.--

(1) An e-commerce entity shall:

 (a) be a company incorporated under the Companies Act, 1956 (1 of 1956) or the Companies Act, 2013 (18 of 2013) or a foreign company covered under clause (42) of Section 2 of the Companies Act, 2013 (18 of 2013) or an office, branch or agency outside India owned or controlled by a person resident in India as provided in sub-clause (iii) of clause (v) of Section 2 of the Foreign Exchange Management Act, 1999 (42 of 1999); and

 (b) appoint a nodal person of contact or an alternate senior designated functionary who is resident in India, to ensure compliance with the provisions of the Act or the rules made thereunder.

(2) Every e-commerce entity shall provide the following information in a clear and accessible manner on its platform, displayed prominently to its users, namely:-

 (a) legal name of the e-commerce entity;

 (b) principal geographic address of its headquarters and

S.Rule 5 Liabilities of marketplace e-commerce entities.--

(1) A marketplace e-commerce entity which seeks to avail the exemption from liability under sub-section (1) of Section 79 of the Information Technology Act, 2000 (21 of 2000) shall comply with sub-sections (2) and (3) of that section, including the provisions of the Information Technology (Intermediary Guidelines) Rules, 2011.

(2) Every marketplace e-commerce entity shall require sellers through an undertaking to ensure that descriptions, images, and other content pertaining to goods or services on their platform is accurate and corresponds directly with the appearance, nature, quality, purpose and other general features of such good or service.

(3) Every marketplace e-commerce entity shall provide the following information in a clear and accessible manner, displayed prominently to its users at the appropriate place on its platform:

 (a) details about the sellers offering goods and services, including the name of their business, whether regis

S.Rule 6 Duties of sellers on marketplace.--

(1) No seller offering goods or services through a marketplace e-commerce entity shall adopt any unfair trade practice whether in the course of the offer on the e-commerce entity's platform or otherwise.

(2) No such seller shall falsely represent itself as a consumer and post reviews about goods or services or misrepresent the quality or the features of any goods or services.

(3) No seller offering goods or services through a marketplace e-commerce entity shall refuse to take back goods, or withdraw or discontinue services purchased or agreed to be purchased, or refuse to refund consideration, if paid, if such goods or services are defective, deficient or spurious, or if the goods or services are not of the characteristics or features as advertised or as agreed to, or if such goods or services are delivered late from the stated delivery schedule:

Provided that in the case of late delivery, this sub-rule shall not be applied if such late delivery was du

S.Rule 7 Duties and liabilities of inventory e-commerce entities.--

(1) Every inventory e-commerce entity shall provide the following information in a clear and accessible manner, displayed prominently to its users:

 (a) accurate information related to return, refund, exchange, warranty and guarantee, delivery and shipment, cost of return shipping, mode of payments, grievance redressal mechanism, and any other similar information which may be required by consumers to make informed decisions;

 (b) all mandatory notices and information required by applicable laws;

 (c) information on available payment methods, the security of those payment methods, the procedure to cancel regular payments under those methods, any fees or charges payable by users, charge back options, if any, and the contact information of the relevant payment service provider;

 (d) all contractual information required to be disclosed by law;

 (e) total price in single figure of any good or service alo

S.Rule 8 Contravention of rules.--

The provisions of the Consumer Protection Act, 2019 (35 of 2019) shall apply for any violation of the provisions of these rules.


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