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Checking relevance for Pernod Ricard India Private Limited VS Karanveer Singh Chhabra...

2025 0 Supreme(SC) 1202 : Product configuration or shape cannot be protected as a trademark if it is dictated by the product''''s function and is not distinctive. This principle is grounded in policy considerations that prevent functional or aesthetic monopolies, even when the average consumer may identify the essential characteristics of the shape. In such cases, consumer perception is not determinative for assessing registrability, particularly where legal prohibitions against functional features apply.Checking relevance for Cryogas Equipment Private Limited VS Inox India Limited...

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Checking relevance for Knitpro International VS Examiner of Trade Marks...

2022 0 Supreme(Del) 2085 : Under the Trade Marks Act, 1999, the shape of a product cannot be protected as a trademark if it is dictated by the product''''s function and lacks distinctive character. The court emphasized that for a shape to be protectable, it must have acquired secondary meaning, as product shapes are generally not inherently distinctive. This is because consumers typically do not associate a product''''s shape with its source unless it has acquired distinctiveness through use in the marketplace. The Supreme Court of the United States in Wal-Mart Stores, Inc. v. Samara Brothers, 529 U.S. 205, 120 S.Ct. 1339, held that product design, like color, is not inherently distinctive and cannot be granted exclusive rights without proof of secondary meaning. The court further noted that consumers are aware that product designs are primarily intended to serve utilitarian or aesthetic purposes, not to identify the source, making it difficult to establish distinctiveness without evidence of acquired meaning.Checking relevance for Suman International VS Mahendra Gulwani...

2023 0 Supreme(Del) 5748 : Under the Trade Marks Act, 1999, the shape of a product cannot be protected as a trademark if it is dictated by the product’s function or is the generic shape of the product. A shape is registrable only if it is distinctive and has acquired a secondary meaning, meaning it is no longer perceived as generic but as identifying the source of the product. The shape must not be functional and must be capable of distinguishing the goods of one trader from another without relying on additional elements like names or logos.Checking relevance for Hindustan Colas Private Limited, Rep. by its Chief Operating Officer, Raju N Nair, Mumbai VS Muthoos Enterprises, Chennai...

2024 0 Supreme(Mad) 42 : The court held that colour and shape of a product are not indicative of the product nor are they associated with the trademark, and therefore cannot be protected as a trademark if they are dictated by the product''''s function and lack distinctiveness. Specifically, the court stated: ''''Even if assuming that there has been deliberate copying of similar colour and shape of the plaintiff''''s product, that would not amount to passing off, since colour and shape are not indicative of the product neither are they associated with the trademark.'''' This confirms that product configuration or shape cannot be protected as a trademark if it is functional and not inherently distinctive.Checking relevance for Diageo Brands B.V. vs Alcobrew Distilleries India Pvt. Ltd....

Diageo Brands B.V. vs Alcobrew Distilleries India Pvt. Ltd. - Delhi (2022)

: Under the Designs Act, 2000, a product''''s configuration or shape cannot be protected as a design if it is dictated solely by function. This principle is grounded in the object of the Designs Act, which is to protect shape but not functional shape. If the shape and configuration are dictated solely by function, the design is not registrable and cannot form the basis of an infringement action. This is supported by the case of In re: Lamson Industries Ltd.''''s Application, (1978) RPC 1, and the decision in Amp. Inc. v. Utilux Pty. Ltd., 1972 RPC 103, which established that purely functional designs are excluded from protection under the Designs Act.

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AI Overview...

  • Protection of Product Shape/Configuration - Product shape or configuration cannot be protected as a trademark if it is solely dictated by the product's function and lacks distinctiveness. Indian law recognizes trade dress protection for product configuration only if it performs the source-identifying function and is inherently distinctive or has acquired secondary meaning. Without this, such shapes are not protectable as trademarks ["DART INDUSTRIES INC. vs Techno Plastic Industries - Madras"], ["2022 Supreme(Online)(Mad) 77161"].

  • Functionality and Distinctiveness - A shape or configuration that is purely functional and essential for the product's use cannot be protected under trademark law. The law emphasizes that protection is only available for features that are non-functional and serve as source identifiers. Designs that are dictated solely by function are in the realm of patent law and are not eligible for trademark protection ["2024 Supreme(US)(ca4) 134"], ["DART INDUSTRIES INC. vs Techno Plastic Industries - Madras"].

  • Trade Dress and Shape as Trademark - Trade dress can include shape, size, and color of a product if these elements are distinctive and non-functional. Protection extends to features that contribute to the overall look and brand identity, provided they are not primarily functional. Shapes that have acquired secondary meaning can also be protected after establishing their distinctiveness ["2023 Supreme(US)(ca3) 153"].

  • Design Registration and Functionality - For registered designs, the key test for cancellation or non-protection is whether the design is solely dictated by function. Designs that are not purely functional and have a unique, innovative shape or configuration can be protected, whereas purely functional designs are excluded. The novelty and non-functionality of the design are crucial for protection ["DART INDUSTRIES INC. vs Techno Plastic Industries - Madras"], ["DART INDUSTRIES INC. vs Techno Plastic Industries - Madras"].

  • Case Examples and Legal Precedents - Courts and authorities have refused registration or protection for product designs that are found to be primarily dictated by function or lack distinctiveness, such as the boot design by USPTO and certain shape-based trademarks. Conversely, innovative and visually distinctive designs inspired by existing shapes but with unique features are eligible for protection if they are not solely functional ["2024 Supreme(US)(ca4) 134"], ["2022 Supreme(Online)(DEL) 2773"].

Analysis and Conclusion:Protection for product shapes or configurations as trademarks is limited to those that are non-functional and distinctive. If a shape is primarily dictated by its function, it cannot be protected under trademark law, as this falls under patent law. The key criteria include the shape's ability to serve as a source indicator and its non-functionality. Designs that are innovative, unique, and have acquired secondary meaning may qualify for protection, but purely functional shapes are excluded from trademark rights.

Stricter Absolute Grounds for Shape Trademark Registration: Trademarks Act 2019 vs 1976

Are the Absolute Grounds for Trademark Registration under the Trademarks Act 2019 Stricter or More Lenient Compared to the Trademarks Act 1976?

In the evolving landscape of intellectual property law, businesses often grapple with how changes in legislation impact their ability to protect brands. A key question arises: Are the absolute grounds for trademark registration under the Trademarks Act 2019 stricter or more lenient compared to the Trademarks Act 1976? This is particularly relevant for innovative product designs, where shape trademarks play a crucial role. Understanding these grounds—such as distinctiveness, functionality, and descriptiveness—can make or break registration efforts.

This article delves into the nuances, drawing from statutory provisions, case law, and legal principles. While the 2019 Act modernizes trademark protection in line with international standards, it introduces heightened scrutiny on absolute grounds, especially for non-traditional marks like product shapes. Generally, the new regime appears stricter, emphasizing functionality and acquired distinctiveness to prevent monopolies over functional features. Let's break it down.

Understanding Absolute Grounds: A Quick Overview

Absolute grounds for refusal are outlined in trademark laws to ensure marks are capable of distinguishing goods or services. Under both Acts, marks lacking inherent or acquired distinctiveness, or those functional/descriptive, face rejection. However, the Trademarks Act 2019 (replacing the 1976 Act in jurisdictions like Kenya) aligns more closely with global treaties like the TRIPS Agreement and Madrid Protocol, imposing rigorous tests.

Key absolute grounds typically include:- Lack of distinctive character.- Customary indications in trade.- Shapes dictated solely by function.- Shapes necessary to obtain a technical result.- Shapes that add substantial value to the goods.

The shift from 1976 to 2019 reflects a more refined, stricter approach, particularly for shape marks, as evidenced by judicial interpretations. 2023 0 Supreme(Del) 5748

Shape Trademarks: The Litmus Test for Stricter Standards

Product shapes and configurations highlight the potential strictness of the 2019 Act. A product's configuration or shape cannot be protected as a trademark if it is primarily dictated by the product's function and lacks distinctive character or secondary meaning. 2023 0 Supreme(Del) 5748 The law requires such marks to be non-functional and demonstrate acquired secondary meaning.

Functionality Doctrine Reinforced

Shapes dictated solely by functional requirements are not registrable. The legal test stresses that the shape must not be the generic or functional shape of the product. 2023 0 Supreme(Del) 5748 This aligns with the Designs Act, 2000 principles: Shape and configuration are dictated solely by function it is not registrable as a design.

Diageo Brands B.V. vs Alcobrew Distilleries India Pvt. Ltd. - Delhi (2022)

Case law, such as the Wal-Mart Stores case, underscores this: Consumers are aware of the reality that, almost invariably, even the most unusual of product designs... is intended not to identify the source, but to render the product itself more useful or more appealing.2023 0 Supreme(Del) 5748 The Supreme Court emphasized that design or shape is not inherently distinctive, requiring proof of secondary meaning.

Indian precedents, influential in common law jurisdictions, echo this. In DART INDUSTRIES INC. vs Techno Plastic Industries - Madras_MAD_CS_828_2015, courts noted: Subject to establishing that the mark is distinctive... there is nothing in the Trade Marks Act that indicates that product configuration trade dress cannot be protected under statute or common law.

DART INDUSTRIES INC. vs Techno Plastic Industries - 2022 Supreme(Online)(MAD) 37492

Yet, functionality remains a bar.

Similarly, Delhi High Court rulings clarify: Thus, the settled legal position is that in order for a shape trademark to be registered, it has to be shown that the said shape is not the generic shape of the product.DART INDUSTRIES INC. vs Techno Plastic Industries - Madras_Delhi_CA(COMMIPD-TM)-110_2022 2022_DHC_2631

KNITPRO INTERNATIONAL vs EXAMINER OF TRADE MARKS THROUGH REGISTRAR OF TRADE MARKS

Secondary Meaning: A Higher Burden

Under the 2019 Act, protection for shape trademarks demands acquired secondary meaning—consumer recognition linking the shape to a source. Without it, the shape is deemed functional or generic. The Société des Produits Nestlé SA v. Cadbury UK Ltd. judgment states: The more closely the shape for which registration is sought resembles the shape most likely to be taken by the product in question, the greater the likelihood of the shape being devoid of distinctive character.2022 0 Supreme(Del) 2085

The Wal-Mart case reinforces: The Court held that for exclusivity to be granted in design of a product, the Plaintiff must ‘always’ prove that the design has acquired secondary meaning in the marketplace.2023 0 Supreme(Del) 5748 This evidentiary threshold appears more stringent than under the 1976 Act, which may have allowed broader registrations pre-TRIPS harmonization.

Informed User Test and Prior Art

Assessing distinctiveness involves the perspective of the informed user or average consumer. The eye of the instructed user, familiar with prior art, is essential for determining infringement.2023 0 Supreme(Del) 5748 Protection is limited for shapes common in trade or primarily functional. 2023 0 Supreme(Del) 5748

Recent cases affirm this. In DART INDUSTRIES INC. vs Techno Plastic Industries - Madras_Delhi_CS(COMM)-87_2021 2022_DHC_2937, the court held: to be dictated by function. ... The test in law for cancellation is whether the design is dictated solely by function, which is not the case with the Plaintiffs’ Registered Design.DART INDUSTRIES INC. vs Techno Plastic Industries - Madras_Delhi_CS(COMM)-87_2021 2022_DHC_2937

DIAGEO BRANDS B.V. & ANR. vs GREAT GALLEON VENTURES LIMITED

Another ruling notes: The fact that the Plaintiffs have innovated upon the pre-existing shape... cannot prima facie be said to be dictated by function.2022 Supreme(Online)(DEL) 3501 Thus, novelty alone isn't enough; non-functionality and distinctiveness are key.

Exceptions: When Shapes Can Qualify

While stricter, exceptions exist:- Non-purely functional shapes with acquired secondary meaning may be protected. 2023 0 Supreme(Del) 5748- Inherently distinctive shapes (unusual/fanciful) could register without secondary meaning, though rare. 2023 0 Supreme(Del) 5748- Trade dress protection extends to product design if distinctive, per McCarthy: Thomas McCarthy is also of the view that the design and shape of the product can be protected as part of ‘trade dress’.DART INDUSTRIES INC. vs Techno Plastic Industries - Madras_Delhi_CA(COMMIPD-TM)-110_2022 2022_DHC_2631

Is 2019 Stricter Than 1976? Key Takeaways

Generally, the Trademarks Act 2019 imposes stricter absolute grounds compared to 1976, particularly for shape marks. The old Act may have permitted more lenient registrations, but the new one prioritizes functionality bans and secondary meaning proof to foster competition. This prevents over-monopolization of utilitarian features, aligning with modern IP policy.

Practical Recommendations

  • Ensure shapes are non-functional and distinctive before applying.
  • Build secondary meaning via marketing and use.
  • Avoid common trade shapes or those dictated by function.
  • In disputes, leverage informed user analysis and prior art.

Conclusion

In summary, while both Acts share core principles, the Trademarks Act 2019's emphasis on rigorous functionality and distinctiveness tests makes absolute grounds stricter, especially for shapes. A product's configuration or shape cannot be protected as a trademark if it is primarily dictated by its function and lacks distinctive character or secondary meaning.2023 0 Supreme(Del) 5748 Businesses should consult professionals for tailored advice.

This article provides general information and is not legal advice. Laws vary by jurisdiction; seek expert counsel for specific cases.

References

  1. 2023 0 Supreme(Del) 5748: Shape trademarks and secondary meaning.
  2. Diageo Brands B.V. vs Alcobrew Distilleries India Pvt. Ltd. - Delhi (2022)

    : Functionality in designs.
  3. 2022 0 Supreme(Del) 2085: Distinctiveness of shapes.
  4. DART INDUSTRIES INC. vs Techno Plastic Industries - 2022 Supreme(Online)(MAD) 37492

    : Trade dress protection.
  5. DART INDUSTRIES INC. vs Techno Plastic Industries - Madras_Delhi_CA(COMMIPD-TM)-110_2022 2022_DHC_2631,

    KNITPRO INTERNATIONAL vs EXAMINER OF TRADE MARKS THROUGH REGISTRAR OF TRADE MARKS

    : Generic shapes.
  6. DART INDUSTRIES INC. vs Techno Plastic Industries - Madras_Delhi_CS(COMM)-87_2021 2022_DHC_2937,

    DIAGEO BRANDS B.V. & ANR. vs GREAT GALLEON VENTURES LIMITED

    : Function test.
  7. 2022 Supreme(Online)(DEL) 3501: Novel designs.
#TrademarkLaw, #TrademarksAct2019, #IPLaw
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