JUDGMENT :

M.M.SUNDRESH , J .

PREFACE:

1.1. Internet has created a new class of literates. Anyone who uses internet sparingly, knows nothing about it, despite formal education becomes a semi illiterate or literate. World over, there is a rapid escalation of internet users with a particular reference to our country. It has indeed become inseparable in the lives of the people as one of absolute necessity.

1.2. An information has to be obtained by crawling. The web is like an exhaustive library. To get an information, a software known as 'web crawler' is used to discover the webpages.

1.3. 'Google' has earned a reputation of one of the best search engines worldwide facilitating a primary platform for the advertisement of goods and services. It has not only started its advertisement business but also 'Ad Words' programe.

1.4. The functioning of an AdWord Programme and the key words are best expressed through the words of google itself.

“(iv) The AdWords program allows an advertiser to create and run these advertisements through a simple process. A advertiser, using the AdWords program creates