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2026 Supreme(Mad) 366

IN THE HIGH COURT OF JUDICATURE AT MADRAS
N.ANAND VENKATESH
7 – Eleven International LLC – Appellant
Versus
Deputy Registrar of Trade Marks, Trade Marks Registry, Intellectual – Respondent


Advocates Appeared:
For the Appellant : Mr.K.Harishankar for M/s.Archer & Angel
For the Respondent: Mr.K.Harishankar for M/s.Archer & Angel, Mr.K.Subbu Ranga Bharathi, CGSC, Ms.Aanchal M.Nichani

Table of Content
1. legal identity of the trademark and parties involved (Para 1 , 2 , 3)
2. arguments presented by appellant and third respondent (Para 4 , 5)
3. court's review of the appellant's claims and history of trademark use (Para 6 , 7 , 8)
4. clarification of appeal procedures under the trade marks act (Para 9 , 10 , 11 , 12 , 13)
5. definition and principles of trademark registration (Para 19 , 20)
6. grounds for trademark registration and refusal (Para 21 , 22)
7. legal principles surrounding passing off and goodwill (Para 29 , 30 , 32)
8. impact of territoriality on trademark protection (Para 34 , 36 , 37)
9. trans-border reputation and the need for local presence (Para 38 , 41 , 44)
10. court's reasons for upholding the registrar's order (Para 58 , 63 , 66)
11. final dismissal of the appeals (Para 71)

JUDGMENT :

These appeals, filed under Section 91 of the Trademarks Act, 1999 (for short, the Act), are directed against a common order dated 18.7.2014 passed by the Deputy Registrar of Trademarks in (i) Trademark Opposition No.MAS - 211161 to Application No.1297871 in Class 30 and (ii) Trademark Opposition No.MAS - 720132 to Application No.636986 in Class 30, respectively.

3. The case

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