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Section 92B and Section 37(1) of the Income Tax Act

AMP Expenses Not 'International Transactions' Under Section 92B: ITAT Kolkata Rules in Akzo Nobel India Tax Dispute - 2026-06-08

Subject : Tax Law - Corporate Taxation / Transfer Pricing

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AMP Expenses Not 'International Transactions' Under Section 92B: ITAT Kolkata Rules in Akzo Nobel India Tax Dispute

Supreme Today News Desk

Breaking Down the Tax Burden: ITAT Kolkata Clarifies Key Transfer Pricing Principles for Akzo Nobel

In a significant series of rulings covering seven assessment years, the Kolkata “C” Bench of the Income Tax Appellate Tribunal (ITAT) has provided much-needed clarity on the tax treatment of expenses incurred by Akzo Nobel India Ltd. The judgment, delivered by Shri Rajesh Kumar (AM) and Shri Pradip Kumar Choubey (JM) , addresses complex issues surrounding Transfer Pricing (TP), characterization of royalty payments, and research and development deductions.

The appeal, consolidated across assessment years ranging from 2014-15 to 2020-21, saw the Tribunal rule decisively in favor of the assessee on several core contentions, reinforcing the principle that legitimate business expenditure cannot be arbitrarily re-characterized to invoke higher tax liabilities.

The Core Dispute: Defining 'International Transactions'

The primary flashpoint in this legal battle was the Revenue's attempt to classify Advertisement, Marketing, and Promotion (AMP) expenses as "international transactions" under Section 92B of the Income Tax Act. The Assessing Officer (AO) and the Transfer Pricing Officer (TPO) had sought to impose mark-ups on these expenses, arguing they provided a service to the company’s foreign Associate Enterprises (AEs).

The Tribunal rejected this, noting that Akzo Nobel did not render marketing support services to its AEs and that the AMP expenditure was incurred wholly and exclusively for the company's local business. Drawing on the precedent of Maruti Suzuki India Limited vs. CIT , the Bench held that the quantum of expenditure does not, by itself, create an international transaction.

Key Observations

The judgment provides several pivotal takeaways for corporate taxpayers:

  • On AMP Expenditure: "AMP Expenses cannot be regarded as an international transaction as per Section 92B of the Act, in the case of the assessee so as to invoke provisions of Section 92 of the Act."
  • On Royalty Payments: "The royalty payments made by the assessee to its Associated Enterprises were incurred wholly and exclusively for the purposes of its existing business and merely granted a non-exclusive right to use license, trademarks and know-how, without conferring any ownership or enduring benefit."
  • On R&D Expenses: "The expenditure incurred on R&T is not an international transaction as per Section 92B of the Act, so as to enable invocation of provision of Section 92 of the Act."

Royalty and R&D: Revenue or Capital?

The dispute also spanned the characterization of Royalty payments and Research and Development (R&D) expenditure. The Revenue had argued that these payments should be capitalized as "intangible assets," which would have limited the immediate deduction.

Using the principle of consistency, the Tribunal ruled that these payments, being non-exclusive and recurring in nature, constituted revenue expenditure. Regarding R&D, the ITAT emphasized that the company’s R&T center in Thane served local manufacturing needs and not global product development, rendering the "service" characterization by the TPO factually incorrect.

Implications of the Verdict

The ruling serves as a vital safeguard for MNCs operating in India. By quashing attempts to re-characterize standard business operational costs as "international transactions," the ITAT has reaffirmed the boundaries of Transfer Pricing regulations.

Furthermore, the Tribunal’s decision to allow beneficial tax rates under the Double Taxation Avoidance Agreements (DTAA) for dividends, and its insistence that statutory deductions (like bad debts) should not be denied on hyper-technical grounds, highlights a pro-assessee approach that values substance over form.

This judgment is likely to become a foundational reference point for future litigation concerning the interplay between the Companies Act (CSR obligations) and the Income Tax Act (deductions under Section 37), providing a clear roadmap for corporate compliance departments navigating the intricate landscape of Indian tax law.

Advertisement - Royalty - International Transaction - Revenue Expenditure - Depreciation - DTAA

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