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DELHI HIGH COURT
SURESH KUMAR KAIT
Jagran Prakashan Limited – Appellant
Versus
3Y3 Digital Labs Private Limited – Respondent


Table of Content
1. dispute arising from advertising services agreement. (Para 1 , 2 , 3)
2. invocation of arbitration and consent to arbitrator. (Para 4 , 5 , 6 , 7)
3. appointment of sole arbitrator and compliance requirement. (Para 8 , 9 , 10)
4. conclusion and order for arbitration. (Para 11 , 12)

JUDGMENT (Oral)

1. The present petition has been filed under Section 11(6) of the Arbitration and Conciliation Act, 1996 seeking appointment of sole arbitrator to adjudicate the disputes with the respondent.

2. Petitioner-company claims to be duly incorporated under the Companies Act, 1956 and involved in the business of News print and publication, Digital Marketing, Online Media, etc. on pan India basis. Petitioner entered into an advertising services agreement with respondent on 06.04.2018, according to which petitioner and respondent had to work jointly towards utilizing respondent's real time monetization marketplace software (STACK) and respondent's smart inventory creation program (AXT).

3. It is claimed in the present petition that in consideration to the agreement, petitioner was entitled to raise invoices upon respondent @ USD 0.663 per E CPM based on ad request generated on

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