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2025 Supreme(Mad) 5257

IN THE HIGH COURT OF JUDICATURE AT MADRAS
N.SENTHILKUMAR
Prasanna Anjaneya Agrotech – Appellant
Versus
Enterprises – Respondent


Advocates Appeared:
For the Petitioner: Ms.Swati Mittal
For the Respondent: Mr.R.Karthikeyan

Table of Content
1. establishment of petitioner’s brand m r gold. (Para 2 , 3 , 4)
2. allegations against the 1st respondent for trademark copying. (Para 5 , 6 , 7)
3. fraudulent registration of 1st respondent's trademark. (Para 8 , 9)
4. evidence supporting petitioner’s claim of prior usage. (Para 10 , 11)
5. court’s emphasis on the purity of the trademark register. (Para 12 , 18 , 21)
6. likelihood of confusion with registered trademarks. (Para 19 , 22)

ORDER

(a) Allow the present petition;

(c) Cost of the proceeding be awarded in favour of the petitioner;

3. The case of the petitioner is that the petitioner viz., Shri Prasanna Anjaneya Agrotech is one of the units of the MRV Group, deals in Sona Masoori rice, HMT Kolam rice and Lachkari rice. Among the multiple brands that the petitioner owns, the brand M R GOLD is the most popular in Karnataka and well known for the Sona Masoori Raw Rice. The brand name has been directly derived from the name of the MRV Group. This MRV group was established in the year 1964, with a vision to consolidate the rice industry. The MRV Group became one of the leading millers and exporters in the industry. The MRV group has a unique business model and the goodw

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