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IN THE HIGH COURT OF DELHI
Prathiba M. Singh, J.
PM Franchise Brands, LLC - Appellant
Versus
Registrar of Trade Marks - Respondent
C.A.(COMM.IPD-TM) 53 of 2022
Decided On : 03-11-2022




Trademark applications can be rejected for descriptiveness and similarity to existing marks, but distinct logos may be registered if they demonstrate unique visual representation.

Headnote:(A) Trade Marks Act, 1999 - Sections 9 and 11 - Trademark application rejected by Registrar based on similarities with existing marks and descriptiveness - The mark in contention, 'PRETZELMAKER,' was found to denote the kind and quality of goods and conflict with prior registrations. Court allows registration of a distinctive logo upon deletion of 'PRETZELMAKER.' (Paras 5, 6, 7)

(B) Distinctiveness - To assess distinctiveness, the court considered the visual representation of the logo, noting it distinguished the goods from other marks. (Paras 6, 7)

Facts of the case:
The appellant’s trademark application for 'PRETZELMAKER' was rejected based on existing trademarks and descriptiveness regarding goods including pretzels and related items. The appellant argued for distinctiveness based on international registrations and substantial sales figures.

Findings of Court:
The court maintained that the word mark does not warrant interference; however, the logo is distinctive and may proceed for registration following its amendment.

Issues: The main issues included the applicability of Sections 9 and 11 regarding trademark descriptiveness and distinctiveness, and the legitimacy of the prior conflicting marks.

Ratio Decidendi: The court determined the word mark was descriptive and conflicted with existing trademarks, but allowed the logo's registration as it possessed distinctiveness not affected by prior marks due to its unique representation.

Result: The appeal is disposed of; the logo may proceed for registration after amendment.

Table of Content
1. trademark application details and objections. (Para 2 , 3 , 4)
2. registrar's reasons for rejecting the trademark. (Para 5 , 6)
3. court's decision on trademark registration. (Para 7)
4. conclusion and order for trademark registration. (Para 8 , 9 , 10)

JUDGMENT

Prathiba M. Singh, J. (Oral)

1. This hearing has been done through hybrid mode.

2. The present appeal arises out of the impugned order dated 25th April, 2019, passed by the Registrar of Trademarks read along with the Statement of Grounds dated 11th July, 2019, rejecting the Appellant's trademark application. The details of the said mark are as under:

MarkApplication No.Application DateClassApplicant
257990614th August, 201330
For pretzels, pretzel bites and pretzel dogs and rice, tapioca, sago, flour and preparations made from cereals, com, com flakes, flour milling products, bread, pastry, confectionery, biscuits, crackers, cookies, vegetarian wraps, honey treacle, yeast, baking- powder, salt, mustard, vinegar, sauces (condiments), spices
PM Franchise Brands, LLC

3. The marks cited by the Registry for refusing the registration of the Appellant's mark are as under:

Appl. No.ClassConflicting MarkJournal No.StatusAppl. Date
69022530PRETZ1291Registered11/12/1995
82477730PRET (WITH 1330 LABLE)1330Registered28/10/1998
82477830PRET A MANGER1332Registered28/10/1998
148097230PRETZELTALK TASTE WITH A TWIST [SPECIAL FORM OF WRITING]1379Registered23/08/2006
215418130pretzel a moreObjected03/06/2011
235419930PRETZEL KNOTS SMART SNACK (LABEL)Objected26/06/2012
257949230PRETZELMAKER (DEVICE)Marked for Exam13/08/2013

4. The Examination Report dated 23rd September, 2014 which was issued by the Trademark Office raised various objections, including under Sections 9, 11 and 12 of the Trade Marks Act, 1999 (hereinafter "Act"). A reply was also submitted to the Examination Report, in which the Appellant relied upon other registered trademarks forming a family of marks of the Plaintiff in various international jurisdictions including Israel, Philippines, Singapore, Israel, EUIPO, USA, Canada, etc. The same mark as claimed in the present application has also already been registered in India with Trademark No.2579493 in a different class i.e., Class 43. The Appellant also relied upon sales figures of approximately 4.7 million USD per year in 2014, and expenditure on publicity and advertisement of around 0.9 million USD per year, for claiming distinctiveness.

5. The Registrar of Trademarks however, rejected the mark under both Sections 9 and 11 of the Act on the ground that the mark was designating the kind, quality, intended purpose of the goods and stating that the said mark is similar to earlier trade marks.

6. The Court has heard ld. Counsel for the Appellant and the Respondent. The mark applied for is a combined mark consisting of a logo '' and the word `PRETZELMAKER'. The goods in question are pretzels, pretzel bites and pretzel dogs. This Court has put to the counsel that the impugned order so far as it relates to the word mark would not require interference. However, in so far as the logo is concerned, the same is a distinctive logo as to the manner in which it is depicted and the shape of the logo which could proceed for advertisement.

7. At this stage, ld. Counsel for the Appellant submits that the Appellant would be willing to delete the word `PRETZELMAKER' from the mark. In view thereof, the Court is of the opinion that the logo which is part of the subject application can proceed for registration. Accordingly, this Court directs that the Appellant's application no.2579906 shall proceed for registration after deletion of the word `PRETZELMAKER' from the mark.

8. List before the Trademark Registry for filing of the requisite form(s) for amendment of the trademark application by the Appellant. Upon the said form(s) being filed and formalities being completed, the mark shall proceed for advertisement in the Trademark Register, within three months.

9. With these

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